Marketing Strategist
1 month ago
Freemen Nutra Group Australia Pty Ltd is seeking a skilled Marketing Specialist to join their team in Sydney. The ideal candidate will have expertise in digital and traditional marketing channels, with a strong understanding of the food industry.
This is a full-time role with an immediate start, requiring the candidate to develop and implement marketing strategies, manage campaigns, and support brand growth across various platforms.
The successful applicant will possess a Master's degree in Marketing or a related field, with at least two years of experience in a similar role. They will also have excellent written and verbal communication skills, as well as creative thinking and problem-solving abilities.
The estimated salary for this position is $85,000 - $110,000 per annum, depending on experience. Benefits may include opportunities for professional growth and development, a dynamic work environment, and a competitive remuneration package.
In this role, you will be responsible for conducting research on industry trends, competitors, and target audience needs. You will plan, implement, and monitor B2B marketing campaigns across digital platforms, including email, social media, and web, to drive brand awareness and customer engagement.
You will also develop high-quality, relevant content that resonates with our target audiences, such as blog posts, newsletters, case studies, and product information. Additionally, you will ensure consistency in brand voice and visual identity across all marketing materials, working with graphic designers to create impactful visuals.
Key responsibilities:
- Conduct thorough research on industry trends, competitors, and target audience needs to inform marketing strategies and identify new opportunities.
- Plan, implement, and monitor B2B marketing campaigns across digital platforms, including email, social media, and web, to drive brand awareness and customer engagement.
- Develop high-quality, relevant content that resonates with our target audiences, such as blog posts, newsletters, case studies, and product information.
- Ensure consistency in brand voice and visual identity across all marketing materials, working with graphic designers to create impactful visuals.
- Support and manage events such as trade shows, client presentations, and promotional events to enhance Freemen Nutra's brand presence in the market.
- Track, measure, and report on marketing campaign performance to optimize future efforts and provide insights into areas for growth.
- Conduct in-depth analyses of consumer data, including demographic details, purchasing behaviors, seasonal trends, and preferences across product categories.
If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.
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