Marketing Specialist

1 day ago


North Ryde, New South Wales, Australia FREEMEN NUTRA GROUP AUSTRALIA PTY LTD Full time

Job Title: Marketing Specialist - Brand Strategist


About the Role:

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We are seeking a skilled and passionate Marketing Specialist to join our team in Sydney, Australia. As a key member of our marketing team, you will play a vital role in driving our brand's impact in the food and beverage, dietary supplement, personal care, and animal nutrition markets.

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Key Responsibilities:

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  • Develop and implement marketing strategies to drive brand awareness and customer engagement across digital platforms, including email, social media, and web.">
  • Conduct thorough research on industry trends, competitors, and target audience needs to inform marketing strategies and identify new opportunities.">
  • Create high-quality, relevant content that resonates with our target audiences, such as blog posts, newsletters, case studies, and product information.">
  • Ensure consistency in brand voice and visual identity across all marketing materials, working with graphic designers to create impactful visuals.">
  • Support and manage events such as trade shows, client presentations, and promotional events to enhance our brand presence in the market.">
  • Track, measure, and report on marketing campaign performance to optimize future efforts and provide insights into areas for growth.">
  • Conduct in-depth analyses of consumer data, including demographic details, purchasing behaviors, seasonal trends, and preferences across product categories.">
  • Develop pricing strategies that maximize profitability while remaining competitive within the industry.">
  • Recommend efficient and effective distribution channels to ensure products reach target markets in a timely manner.">
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Requirements:

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  • Masters degree (or higher) in Marketing, Communications, Business, or related field.">
  • At least two (2) years of experience in a similar role, ideally within the B2B space or a related industry.">
  • Strong understanding of digital marketing tools and platforms, including social media, email marketing, and analytics software.">
  • Excellent written and verbal communication skills.">
  • Creative thinker with a proactive approach to problem-solving and a keen eye for detail.">
  • Ability to work independently and as part of a team in a fast-paced, collaborative environment.">
  • Experience in the food and beverage or nutrition industries is a plus.">
  • Mandarin speaking is advantageous.">
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What We Offer:

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  • A competitive salary package of AU$90,000 - AU$110,000 per annum.">
  • The opportunity to work with a leading raw ingredients distribution company.">
  • A dynamic and supportive team environment.">
  • Ongoing training and development opportunities.">
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Location: Sydney Office

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Job Type: Full-time


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