Marketing Strategist

2 weeks ago

North Melbourne, Victoria, Australia Country Road Group Full time

**Job Overview:**

Country Road Group is embarking on a transformative journey to drive growth, leveraging our scale, capabilities, and culture as a House of Brands. We are investing in new and existing capabilities, creating exciting opportunities for talented professionals.

The Marketing Specialist plays a crucial role in driving the planning and execution of brand campaigns and communications, focusing on store (O&O and concession) activations. This role involves developing and implementing go-to-market strategies that enhance brand equity and maximize revenue.

The successful candidate will be responsible for growing revenue streams through commercial partnerships, including B2B initiatives.

**Key Accountabilities:

  • Ensure consistency in branding across all in-store marketing elements, including logos, ticketing design, and music, aligned with the overall brand vision.
  • Localize and standardize campaign elements such as window displays, lightboxes, and out-of-home (OOH) retail advertising.
  • Plan and execute local marketing strategies for store network changes, including store openings, closures, and VIP events, covering strategy, creative development, media planning, and execution.
  • Deliver asset packs, provide helpdesk support, and oversee governance to ensure consistent rollout of marketing materials across stores, including decals, ticketing, and event requests.

**Campaign Execution:

  • Support the execution of seasonal campaigns for the company, including campaign summaries, advertising creative, media planning for above-the-line channels, social media content, and post-campaign reviews to ensure performance expectations are met.
  • Assist with asset production, including sample management, outfit preparation for photoshoots, and styling support.

**Commercial Partnerships:

  • Develop and grow the company's business-to-business (B2B) dressing proposition, including uniforms, corporate dressing, and corporate discount programs.
  • Drive new business development by creating assets, value propositions, and marketing opportunities for commercial orders and discount programs.
  • Manage the commercial aspects, order placement, and delivery for corporate orders.

**Requirements and Qualifications:

  • Proven experience within Marketing in a similar role.
  • Experience driving corporate partnerships and developing B2B marketing opportunities.
  • Excellent communication and collaboration skills, working with internal teams and external partners.
  • Strong knowledge of and experience in managing media campaigns, including formats specific to local area marketing, digital media, radio, and out-of-home (OOH) advertising.
  • Experience ensuring brand consistency across various marketing elements and channels.
  • Ability to plan and execute local and seasonal marketing strategies, including media planning, social media, and in-store campaigns.
  • Strong project management skills with the ability to manage multiple campaigns and control marketing budgets efficiently.

**What We Offer:

  • Generous employee discounts across our House of Brands.
  • Seasonal clothing allowance.
  • An additional day of leave for your birthday.
  • An Industry leading Parental Leave Program.
  • Flexible working arrangements to support work/life balance.
  • Annual learning calendar to support the ongoing development of our team.
  • Support community partnerships across our Corporate Social Responsibility Program.
  • We are committed to operating ethically, sustainably, and responsibly.

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