Digital Media Specialist

1 week ago

Saint Lucia, Queensland, Australia The University of Queensland Full time
About This Opportunity

We are seeking a highly skilled Digital Media Specialist to join our team at The University of Queensland. As a key member of our marketing team, you will play a critical role in driving impactful and efficient paid media campaigns that deliver results.

Key Responsibilities
  • Support the Performance Media Manager and Specialist with day-to-day and ad-hoc performance media requests.
  • Assist with the performance media planning, implementation, optimisation and reporting of marketing campaigns.
  • Act as a first point of contact for ad hoc internal UQ requests, via our planning and performance team.
  • Provide guidance to internal stakeholders across UQ on use of performance media channels, including training, best practices, and ongoing support.
  • Support the management of the always on search budget and paid search accounts, provide recommendations and insights to optimise campaigns, ensure budget pacing is correct, maintain tracking accuracy, and reports are of a high standard.
  • Conduct keyword research and competitor analysis.
  • Assist with routine checks and audits across advertising accounts to identify and fix issues quickly and support with weekly, monthly, and quarterly performance media reports.
  • Any other responsibilities in line with the level of the role as directed by the Performance Media Manager or the Senior Marketing Manager.
About UQ

As part of the UQ community, you will have the opportunity to work alongside the brightest minds, who have joined us from all over the world.

Everyone here has a role to play. As a member of our professional staff cohort, you will be actively involved in working towards our vision of a better world. By supporting the academic endeavour across teaching, research, and the student life, you will have the opportunity to contribute to activities that have a lasting impact on our community.

What We Offer
  • 26 weeks paid parental leave or 14 weeks paid primary caregiver leave
  • 17% superannuation contributions
  • 17.5% annual leave loading
  • Access to flexible working arrangements including hybrid working options, flexible start/finish times, and purchased leave
  • Health and wellness discounts – fitness passport access, free yearly flu vaccinations, discounted health insurance, and access to our Employee Assistance Program for staff and their immediate family
  • UQ Study for Staff
  • On campus childcare options
  • Cheap parking (from just $5.75 a day)
  • Salary packaging options
About You

We are looking for a highly skilled and experienced Digital Media Specialist to join our team. The ideal candidate will have:

  • Undergraduate qualifications in Marketing or a related discipline; or an equivalent combination of education/training
  • 2 years' experience in digital advertising at an agency or in-house team or relevant equivalent/transferrable experience.
  • Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager and TikTok Ads Manager and the proven ability to rapidly learn and use other adtech platforms.
  • Demonstrated experience developing and implementing cross channel performance media campaigns and to analyse post campaign results.
  • Proven ability to work collaboratively in a fast-paced, team environment.
  • Experience using digital analytics tools (Power BI, Google Looker Studio and GA4).
  • Skilled communicator and able to operate autonomously and with multiple stakeholders.
  • Solid knowledge of all digital marketing channels, tactics and their roles, especially lead generation strategies.
  • Ability to balance multiple campaigns at the same time.
  • Google Tag Manager expertise.
  • Knowledge of the higher education industry.
  • Experience working as part of a tertiary marketing team responsible for recruiting domestic and international students.
  • Experience using Wrike.

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