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Digital Media Specialist

2 months ago

Saint Lucia, Queensland, Australia The University of Queensland Full time
About This Opportunity

We are seeking a highly skilled and motivated Performance Media Officer to join our team at The University of Queensland. As a key member of our marketing team, you will play a critical role in driving impactful and efficient paid media campaigns that deliver results.

Key Responsibilities
  • Support the Performance Media Manager and Specialist with day-to-day and ad-hoc performance media requests.
  • Assist with the performance media planning, implementation, optimization, and reporting of marketing campaigns.
  • Act as a first point of contact for ad-hoc internal UQ requests, via our planning and performance team.
  • Provide guidance to internal stakeholders across UQ on the use of performance media channels, including training, best practices, and ongoing support.
  • Support the management of the always-on search budget and paid search accounts, provide recommendations and insights to optimize campaigns, ensure budget pacing is correct, maintain tracking accuracy, and reports are of a high standard.
  • Conduct keyword research and competitor analysis.
  • Assist with routine checks and audits across advertising accounts to identify and fix issues quickly and support with weekly, monthly, and quarterly performance media reports.
About UQ

As part of the UQ community, you will have the opportunity to work alongside the brightest minds, who have joined us from all over the world. Everyone here has a role to play, and as a member of our professional staff cohort, you will be actively involved in working towards our vision of a better world.

About You
  • Undergraduate qualifications in Marketing or a related discipline; or an equivalent combination of education/training.
  • 2 years' experience in digital advertising at an agency or in-house team or relevant equivalent/transferrable experience.
  • Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager, and the proven ability to rapidly learn and use other adtech platforms.
  • Demonstrated experience developing and implementing cross-channel performance media campaigns and analyzing post-campaign results.
  • Proven ability to work collaboratively in a fast-paced, team environment.
  • Experience using digital analytics tools (Power BI, Google Looker Studio, and GA4).
  • Skilled communicator and able to operate autonomously and with multiple stakeholders.
  • Solid knowledge of all digital marketing channels, tactics, and their roles, especially lead generation strategies.
  • Ability to balance multiple campaigns at the same time.