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Marketing Manager

3 months ago

Saint Kilda, Australia Blue Illusion Full time

About Us:

Blue Illusion, an Australian-owned retailer, has been a cornerstone of French-inspired women's fashion, homewares, and accessories in Melbourne for over 25 years. Committed to sustainable practices, we believe that a little fashion, lifestyle, and community can create a "Joie De Vivre" – a joy of living. Our brand is synonymous with timeless elegance, environmental responsibility, and a commitment to giving back to the community.

About the role:

Are you ready to elevate your marketing career? If you’re an experienced Marketing Specialist or Senior Marketing Coordinator, this could be the life-changing opportunity you’ve been looking for… and opportunities like this don’t come around very often

Blue Illusion is a leading Women’s Fashion Retail brand based in our Retail Support Centre in St Kilda. We are seeking a dynamic, up-and-coming Marketing/Brand Manager to join our exceptional marketing team. As a Marketing Manager, you’ll work with a team of high-calibre marketers in a fast-paced, supportive, team-oriented environment.

The successful applicant will report to our Head of Marketing & Brand and will help plan and execute all marketing activities across Blue Illusion, covering a wide range of categories.

Key Responsibilities:

• Lead and manage direct reports across several marketing functions including graphic design and social media.

• Assist in coordinating and eventually managing photoshoots, ensuring flawless execution and alignment with brand vision.

• Collaborate on seasonal campaigns, contributing innovative ideas and strategies to drive brand growth.

• Demonstrate an excellent understanding of Brand Voice and Brand Essence.

• Create documents with the Head of Marketing for the wider team (Photoshoot documents, campaign documents etc).

• Source and cast models for photoshoots, maintaining a diverse and inclusive representation.

• Create and managing call sheets for campaign and shoots.

• Research and foster relationships with potential collaborators and influencers to amplify brand presence.

• Manage brand assets, ensuring consistent messaging and brand identity across all channels.

• Support the marketing team with the creation of impactful marketing materials, including presentations, press releases, and point-of-sale materials.

• Oversee and coordinate brand-related projects from conception to completion

• Set and track key performance indicators (KPIs) to measure brand performance.

• Prepare and present regular reports on brand performance, campaign effectiveness, and market trends.

• Provide insights and recommendations on activity success aligning with strategy.

We Seek an individual with:

• Appropriate tertiary qualifications in Marketing/ Communications/ Public Relations and/or a related field.

• 5 + years of experience in brand management or marketing in the retail industry preferably within the fashion/apparel sector.

• Experience managing several direct reports.

• Skilled in creative and innovative thinking.

• Exceptional communication skills to collaborate effectively with internal teams and external suppliers.

• Data-driven approach with the ability to analyse metrics and adjust strategies as needed.

• Attention to detail and ability to meet deadlines.

• Excellent time management skills.

• Up-to-date knowledge of brand marketing trends and best practices.

• Creative flair and attention to detail with the ability to think outside the box.

• Strong organisational and time management skills with the ability to multitask in a fast-paced environment.

• Strong teamwork ethic with the capacity to inspire others with enthusiasm and a supportive attitude.

Benefits:

• Generous Employee discounts

• Celebrating work anniversaries

• End of month drinks and birthday celebrations.

• Employee Referral Program

• Employee Assistance Program

• Opportunities to support community partnerships across our social responsibility program.

• An opportunity to work with an Australian owned fashion retailer

Testimonial From Our Team

“Why I Love working at Blue Illusion

A company that supports, encourages, and committed on all levels to its team is, inspirational.

Blue Illusion drives our focus to connect with our customers and community.

Build friendships and create a happy and healthy working environment.

This is the Vision of Blue Illusion.

This is why we are all so passionate about our position within the Team.”

Apply Today:

If you're ready to bring your social media expertise to an Australian-owned fashion leader, apply now. Please note that applicants must have the appropriate working rights for Australia or New Zealand.

With an unwavering commitment to quality and individuality, we create fashion-forward classics designed to stand the test of time and help you embrace the Joie de Vivre every day.