Marketing & Content Coordinator (Ecommerce Focus)

1 day ago


Braeside, Victoria, Australia First Class Hampers Full time $60,000 - $80,000 per year

At First Class Hampers, this role is responsible for the end-to-end creation, execution, and optimisation of digital marketing campaigns across multiple channels. The position requires a balance of creative content development, creative copywriting and website image design to drive growth, engagement and brand presence.

Key Responsibilities

Content Creation & Planning

  • Ideate, plan, and execute monthly content across email, social media (posts, reels, stories, carousels), blogs, and paid ads.
  • Maintain and update the Master Marketing Calendar, ensuring campaigns align with ecommerce events, seasonal trends, and key business milestones.
  • Design and schedule content through Canva, Shopify, and Klaviyo.

Campaigns & Reporting

  • Build, design, and schedule email campaigns and automated flows.
  • Create ad content (video and static) including ad set scheduling.
  • Report weekly on performance metrics including list growth, campaign engagement, social growth, and content performance.

Research & Optimisation

  • Research and track content trends across TikTok and Instagram (static, carousel, video, and ads).
  • Optimise landing pages, blogs, and SEO-driven content to increase visibility and conversions.

Ecommerce & Merchandising

  • Create and implement landing pages, competition pages, and promotional offers.
  • Design hero banners for the website and update merchandising elements for campaigns and sales.
  • Prepare and execute sale activations (banners, offers, discounts, signals, and communication across website and marketing channels).

Influencer & UGC Management

  • Identify, liaise with, and manage user-generated content (UGC) creators.
  • Organise content flow to integrate into broader campaigns.
Skills & Tools
  • Canva (fluent)
  • Klaviyo/Omnisend (campaigns, flows, reporting)
  • CapCut (basic video editing)
  • Shopify (content, blogs, merchandising, SEO optimisation)
  • Marketing & ecommerce knowledge (trend research, campaign management, paid ads)
Typical Workflow
  • Yearly: Collaborate with team to map out major ecommerce and cultural events into the Master Calendar.
  • Monthly: Build Master Marketing Calendar for the month ahead; develop creative theme and design hero banners.
  • Weekly: Deliver reporting insights and create content across all channels for the upcoming week.

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