Marketing & Content Coordinator (Ecommerce Focus)
1 day ago
At First Class Hampers, this role is responsible for the end-to-end creation, execution, and optimisation of digital marketing campaigns across multiple channels. The position requires a balance of creative content development, creative copywriting and website image design to drive growth, engagement and brand presence.
Key ResponsibilitiesContent Creation & Planning
- Ideate, plan, and execute monthly content across email, social media (posts, reels, stories, carousels), blogs, and paid ads.
- Maintain and update the Master Marketing Calendar, ensuring campaigns align with ecommerce events, seasonal trends, and key business milestones.
- Design and schedule content through Canva, Shopify, and Klaviyo.
Campaigns & Reporting
- Build, design, and schedule email campaigns and automated flows.
- Create ad content (video and static) including ad set scheduling.
- Report weekly on performance metrics including list growth, campaign engagement, social growth, and content performance.
Research & Optimisation
- Research and track content trends across TikTok and Instagram (static, carousel, video, and ads).
- Optimise landing pages, blogs, and SEO-driven content to increase visibility and conversions.
Ecommerce & Merchandising
- Create and implement landing pages, competition pages, and promotional offers.
- Design hero banners for the website and update merchandising elements for campaigns and sales.
- Prepare and execute sale activations (banners, offers, discounts, signals, and communication across website and marketing channels).
Influencer & UGC Management
- Identify, liaise with, and manage user-generated content (UGC) creators.
- Organise content flow to integrate into broader campaigns.
- Canva (fluent)
- Klaviyo/Omnisend (campaigns, flows, reporting)
- CapCut (basic video editing)
- Shopify (content, blogs, merchandising, SEO optimisation)
- Marketing & ecommerce knowledge (trend research, campaign management, paid ads)
- Yearly: Collaborate with team to map out major ecommerce and cultural events into the Master Calendar.
- Monthly: Build Master Marketing Calendar for the month ahead; develop creative theme and design hero banners.
- Weekly: Deliver reporting insights and create content across all channels for the upcoming week.
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