Digital Marketing Specialist

1 day ago


Braeside, Australia Global 360 Full time

Demonstrated ability to adapt to changing digital trends
- Strong organisational and project management skills
- Experience with various digital marketing tools

**Key Responsibilities**
- Plan, execute, and monitor online advertising campaigns, including (PPC) campaigns
- Conduct regular competitive analysis to benchmark performance, identify industry trends, and gain insights into competitor strategies
- Monitor online mentions, reviews, resolve issues to maintain a positive brand reputation.
- Utilise marketing automation tools to streamline workflows, automate repetitive tasks, and improve overall marketing efficiency.
- Collaborate with cross-functional teams, including sales, design and product teams.
- Stay updated with the latest digital marketing trends, tools, and best practices, attend industry events, webinars to enhance professional knowledge and expertise.

**Key Criteria**
- Understanding of website analytics and conversion rate optimisation (CRO) techniques to enhance website performance and user experience.
- Strong organisational and project management skills able to meet deadlines, and work effectively within teams.
- Demonstrated ability to adapt to changing digital trends, algorithm updates, and new technologies
- Excellent communication skills, both written and verbal, with the ability to collaborate and coordinate with, stakeholders, and external partners.
- Awareness of industry trends, market dynamics, and competitor activities to capitalise on opportunities
- Possession of relevant certifications, such as Google Ads, Google Analytics, HubSpot, Facebook Blueprint, or other industry-recognized credentials, is a plus.
- Please note: A criminal background check will make up part of the recruitment process_



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