Senior Google Ads Specialist

16 hours ago


Cremorne, Victoria, Australia First Page Full time
About the Opportunity

We are seeking an experienced Senior Google Ads Specialist to join our team at First Page, a certified "GREAT PLACE TO WORK" with a 4.8/5 Glassdoor rating. As APAC's highest-rated digital agency, we have seen insane growth and won numerous awards over the past 3 years.

Key Responsibilities
  • Execute tests, collect, and analyse data to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Effectively manage campaign expenses by staying on budget and reconciling any discrepancies
  • Optimise copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion, and optimisation
  • Collaborate with the design, writing, and marketing teams to ideate and define advertising requirements
  • Conduct market research on keywords, consumer trends, and competing brands
  • Design and develop online marketing campaigns to maximise search engine returns and website traffic
  • Implement PPC advertising campaigns and best practices
  • Monitor SEM analytics such as conversion rate, CPCs, and customer acquisition rates
  • Manage and adjust PPC budgets to ensure maximum ROI for paid adverts
  • Coordinate with the designers and writers to ensure that all content is aligned with SEM best practices
  • Generate performance reports and analytics for presentation and review
  • Stay up-to-date with the latest advancements in search trends, PPC strategies, and best practices
Requirements
  • Minimum 3 years of proven SEM experience and success managing PPC campaigns with Google Ads, Google Shopping, Search, Display & Analytics
  • Ideal experience with e-commerce platforms such as Shopify
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • A passion for learning and enhancing your existing skills
  • Speed and ability to hit deadlines
What We Offer
  • Amazing culture with a 4.8/5 Glassdoor rating
  • Generous remuneration + perks
  • Catered lunch on Fridays and fully stocked beer & wine fridge
  • A huge mid-year awards party, company's birthday party in May, end-of-year X'mas party and more social events
  • Hybrid working environment

We are an equal opportunities employer and welcome applications from all qualified candidates. Please attach your CV and we will be in touch for a confidential chat.



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