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Digital Marketing Strategist

2 months ago

Cremorne, Victoria, Australia BuildPass Full time
{"title": "Performance Marketing Specialist", "description": "About the Role

This is a Performance Marketing Specialist role at Build Pass, a leading company in AU, where you'll be part of an amazing team that's continuing to grow rapidly.

As a key member of the marketing team, you'll be responsible for fuelling the sales engine with high-quality, sustainable leads through performance-based campaigns.

This is a strategic and hands-on role designed for an analytically-minded marketer who loves to conceptualise new strategies and test what works best.

You'll work closely with the sales team to ensure all campaigns are optimised to reach the desired customer.

We're a young brand passionate about creating new content, and we're looking for someone with big ideas to test them out.

Key Responsibilities
  • Develop, implement, optimise and manage all paid media channels, including Google Ads, Meta Ads, and LinkedIn Ads.
  • Manage Paid Media budget and channel split to drive revenue targets while maintaining target ROAS and CAC.
  • Communicate accurate and timely monthly reports on the performance of paid channels to the wider marketing, sales and executive teams.
  • Work alongside the Marketing Manager and agency team to optimise the website user experience and search engine performance, including tracking, link building, and content creation.
  • Manage and optimise conversion tracking across all platforms and the Build Pass website, ensuring Hubspot's reporting capabilities are being used to full effect.
About You
  • 3+ years experience creating, optimising and managing digital campaigns.
  • In-depth knowledge of current digital marketing trends and technologies.
  • Must have in-platform experience (Meta & Google are mandatory).
  • Highly analytical with a focus on key metrics and ROI from digital marketing, with the ability to convert insights into clear, actionable reports.
  • Forecast and manage the performance marketing budget, ensuring appropriate allocation between channels.
  • Advanced in Google Analytics and other campaign management tools.
", "lang_code": "en-US"}