Digital Marketing Specialist

3 months ago

Cremorne, Australia FREDDY Full time

**Location**: Cremorne, Victoria
**Employment level**: Mid - Senior
**Type**: Full Time - Hybrid arrangement

**Ready to Join Our Exciting Team?**

Are you a passionate and driven Digital Marketer looking to grow your skills and make an impact in a dynamic environment? We’re looking for someone eager to learn and support our Paid Marketing Department as we expand our presence across META Suite, Google, Pinterest, YouTube, Amazon, and TikTok

**Your Role: Supporting Our Digital Growth**

As a Digital Marketing Specialist based in Cremorne, you’ll play a key role in helping our business grow by executing and optimizing digital marketing strategies. You'll work alongside our experienced team, contributing to campaigns that drive results while learning from industry experts.

**What You'll Do: Key Responsibilities**
- **Manage and Optimise**: Oversee and enhance the performance of our paid marketing on social platforms such as the META Suite, Google, Pinterest, YouTube, Amazon and TikTok.
- **Full Understanding of the Customer Journey**: Recognise the 360-degree customer journey and the role of search and social from awareness to conversion.
- **Assist with Budget Management**:Collaborate with the Finance and Marketing Team in managing budgets to achieve optimal results
- **Innovate Campaigns**: Continuously evolve campaigns and conduct split testing to improve ROI.
- **Data-Driven Decisions**: Utilise Google Analytics (UA + GA4) and TripleWhale to track performance, analyse data, and make data-driven decisions.
- **Audit and Optimise**: Conduct campaign audits and strategy reviews to identify areas for improvement and optimise campaigns.
- **Accurate Tracking**: Set up attribution and conversion tracking to measure ROI accurately.
- **Craft Compelling Content**: Create compelling ad copy aligned with brand guidelines to drive user actions at various journey stages.
- **Stay Ahead**: Keep abreast of industry trends and best practices, seeking opportunities for improvement.
- **SEO Excellence**: Analyse SEO performance and implement strategies to improve search engine rankings.
- **Test and Learn**: Perform A/B testing and experimentation to identify the most effective strategies and tactics.
- **Collaborate Across Teams**: Work closely with the Design Team, Inventory Controller and broader Marketing Department to align marketing strategies with business goals.
- **Leverage Customer Insights**: Use customer insights and market research to inform campaign strategies and identify new opportunities.
- **Showcase Performance**: Prepare and present regular performance reports to senior management, highlighting key metrics and insights.
- **Proven Track Record**: Has a proven track record of identifying and capturing new audiences and optimising digital campaigns to increase conversions.
- **Data-Driven Innovator**: Can challenge existing strategies and use data to drive ROI.

**Are You a Perfect Fit?**
- You have at least 2+ years of digital marketing experience, with hands-on experience running paid social campaigns.
- You have experience with paid campaigns across multiple platforms such as the META Suite, Google, Pinterest, YouTube, Amazon and TikTok.
- You possess deep knowledge of the digital landscape across channels, platforms, and environments, including paid social, audio, and video.
- You have a strong understanding of social fashion trends and the fashion retail industry.
- You can work independently and as part of a team.
- You've worked on international marketing campaigns and understand the nuances of localised efforts.
- You understand brand measurement tools and how to measure and optimise campaigns.
- You have strong analytical skills and the ability to interpret data and make data-driven decisions.
- You are proficient with marketing automation tools, Shopify, Asana, Slack, Canva, and other digital marketing software.
- You have excellent project management skills, with the ability to manage multiple projects simultaneously.
- You think creatively and innovatively.
- You are adaptable and comfortable working in a fast-paced and dynamic environment.
- You have a high level of attention to detail and accuracy.

**Awesome Perks**:

- Hybrid working arrangement
- A day off on your birthday
- Generous staff discount
- Career development opportunities
- Access to performance marketing coaches and weekly coaching sessions
- Access to a large community of ecommerce and marketing businesses, giving insight into current market trends and performance marketing updates
- Quarterly lunches and dinners

**Our Vibrant Culture**

We are a team of talented digital marketers, creatives, and entrepreneurs based in the heart of Cremorne. Our office boasts a dedicated café and rooftop area, and you'll have the opportunity to thrive, learn, and collaborate with like-minded team members. We value education and self-training, offering a budget for skill development. We're dog lovers, coffee drinkers, photographers, p

  • Digital Marketing Specialist

    7 days ago

    Cremorne, Australia dentsu Full time

    At dentsu, Asia Pacific's largest and most awarded Agency Network, we are looking for a talented Digital Marketing Specialist to join our team.This is an exciting opportunity to work with market-leading brands across various industries, including travel, finance, education, and retail. As a Digital Marketing Specialist, you will be responsible for supporting...

  • Digital Marketing Specialist

    5 days ago

    Cremorne, Australia dentsu Full time

    Dentsu is a leading global media and digital marketing agency that combines creativity, technology, and data science to create innovative marketing solutions for our clients.As a Digital Marketing Specialist - SEO, you will play a key role in developing and executing strategic SEO campaigns for our top-tier clients. You will work closely with our experienced...

  • Digital Marketing Specialist

    1 month ago

    Cremorne, Australia Decjuba Full time

    JOB TYPE: Full Time- LOCATION: Cremorne, VIC, AU, 3121**ABOUT US** At DECJUBA we’re all about effortless, edgy fashion to make you look and feel #AMAZING. Relaunched by Tania Austin in 2008, DECJUBA has become a leading retailer in Australia and New Zealand, growing our store footprint from just five stores into 140+ stores and two online sites. We have...

  • Digital Transformation Marketing Specialist

    2 weeks ago

    Cremorne, Australia Accent Group Full time

    Accent Group Limited, a leading digitally integrated retail and distribution business in Australia and New Zealand, is seeking a Digital Transformation Marketing Specialist to join their team.The ideal candidate will be responsible for supporting implementation projects, on-going maintenance of customer data tracking platforms, marketing automation...

  • Marketing Specialist

    2 months ago

    Cremorne, Australia ALH Group Full time

    **About Us** At Australian Leisure & Hospitality (ALH), we believe in bringing people together and connecting locals to their local pubs, enabling great experiences and positive, memorable moments. We are the largest hospitality provider in Australia, owning and operating venues in over 350 communities across Australia and focused on empowering our teams to...

  • Digital Marketing Systems Specialist

    4 days ago

    Cremorne, Australia Accent Group Full time

    About Accent Group">Accent Group Limited is a leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 850+ stores, 34 brands, and over 30+ online platforms.We are seeking a highly skilled Digital Marketing Systems Specialist to join our team at Accent...

  • Growth Specialist

    5 months ago

    Cremorne, Australia Zib Digital Full time

    **Summary** - Ideal for individuals who demonstrate strong motivation and ambition - Based in Melbourne - Professional and exceptional verbal and written skills are a must **Growth Specialist - ZIB Digital** ZIB Digital is a specialist digital marketing agency operating in Australia and New Zealand. But we have some big differences to what most expect: -...

  • Digital Marketing Specialist

    1 month ago

    Cremorne, Australia dentsu Full time

    About this role:As a Digital Marketing Specialist at dentsu, you will be working across market leading brands from travel to finance to education and retail. Your primary responsibility will be to support the daily SEO activities of our top clients and collaborate closely with the SEO manager & SEO director. You will be developing and executing the...

  • Digital Marketing Strategist

    2 weeks ago

    Cremorne, Australia Accent Group Limited Full time

    About this Role:We are seeking a talented Digital Marketing Strategist to join our Digital team at Accent Group Limited. As a key member of our team, you will play a crucial role in driving business growth through effective digital marketing strategies.Key Responsibilities:Develop and implement data-driven digital marketing strategies to meet business...

  • Digital Marketing Technology Expert

    1 week ago

    Cremorne, Australia Accent Group Full time

    Accent GroupWe are a leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand.Job OverviewThis is an exciting opportunity to join our team as a Marketing Technology Specialist. You will be responsible for supporting implementation projects, on-going maintenance of...

  • Digital Marketing Specialist for Apparel Retailer

    2 weeks ago

    Cremorne, Australia MARS Recruitment Full time

    Digital Marketing Manager Job Description Key responsibilities include:Developing the digital marketing strategy in line with brand communications, customer strategy, and commercial calendars for key markets.Collaborating with digital marketing agencies to execute and deliver all digital campaign materials.Managing the digital marketing budget, including...

  • Digital Marketing Specialist

    2 weeks ago

    Cremorne, Australia dentsu Full time

    Job DescriptionThe purpose of this role is to implement and execute digital marketing initiatives, in line with the agreed strategy, to maintain, develop and exceed client performance targets.This involves working across market leading brands from travel to finance to education and retail, supporting the daily SEO activities of our top clients and...

  • Digital Marketing Strategist

    2 weeks ago

    Cremorne, Australia Accent Group Full time

    About the RoleAccent Group Limited is seeking a Marketing Technology Specialist to support the implementation of marketing projects, maintain customer data tracking platforms, and execute marketing campaigns for our retail brands.Key ResponsibilitiesAssist in the development and execution of marketing campaigns and initiatives for our retail brands.Work with...

  • Digital Marketing Strategist

    3 weeks ago

    Cremorne, Australia Accent Group Limited Full time

    About the Role:We are seeking a talented Digital Marketing Strategist to join our Digital team as our Performance & Affiliates Manager. The Performance & Affiliates Manager plays a critical role in driving the success of our digital marketing campaigns, pushing the envelope of technological capability in bringing automated advertising campaigns to life...

  • Digital Marketing Strategist

    4 weeks ago

    Cremorne, Australia Accent Group Limited Full time

    About the Role:We are seeking a highly skilled Digital Marketing Strategist to join our Digital team at Accent Group Limited. The successful candidate will be responsible for planning, building, optimizing, and reporting on all performance & affiliates marketing campaigns. This role will work closely with the team on all workflows across a large portfolio of...

  • Digital Marketing Strategist

    4 weeks ago

    Cremorne, Australia Accent Group Limited Full time

    About the Role:We are seeking a highly skilled Performance & Affiliates Manager to join our Digital team at Accent Group Limited. This exciting opportunity will see you play a key role in driving the success of our performance marketing campaigns across various channels.The successful candidate will be responsible for planning, building, and optimizing...

  • Digital Marketing Strategist

    7 days ago

    Cremorne, Australia Accent Group Limited Full time

    About the Role:We are seeking a highly skilled Digital Marketing Strategist to join our team at Accent Group Limited. In this exciting new opportunity, you will be responsible for planning, building, and optimizing performance marketing campaigns across various channels, including Paid Search, Remarketing, and Affiliates.As a key member of our digital...

  • Marketing Specialist

    5 months ago

    Cremorne, Australia Flippa.com Full time

    **About the Opportunity** This is a perfect opportunity for a Marketing Specialist or someone with two or more years generalist marketing experience to join the team and work for a fast growing marketplace business. This position is a 12 month fixed term contract (maternity leave cover) and reports into our Senior Content Marketing Manager and is based at...

  • Digital Marketing Strategist

    4 weeks ago

    Cremorne, Australia Accent Group Limited Full time

    About the Role:We are seeking a highly skilled Performance & Affiliates Manager to join our Digital team at Accent Group Limited. The ideal candidate will have a strong background in digital marketing, with a focus on performance marketing and affiliates.The Performance & Affiliates Manager will play a crucial role in planning, building, optimizing, and...

  • Digital Marketing Specialist

    3 weeks ago

    Cremorne, Australia dentsu Full time

    About this Role:The SEO Executive will be responsible for supporting daily SEO activities across market-leading brands, collaborating closely with the SEO Manager and Director. This role involves developing and executing strategies, content, and outreach campaigns for world-class SEO initiatives.Key Responsibilities:Support client SEO and content strategies,...