Paid Media Lead

5 months ago

Cremorne, Australia Megaphone Full time

Our company mission is to be the best place to work, join us
- We foster a culture of learning, development & innovation.
- Balance of remote & office work

**About Megaphone**:
Megaphone is a leading digital marketing agency that works with some of Australia’s largest brands. We’re very passionate about what we do and pride ourselves on our ability to deliver exceptional results via multichannel strategies. The Megaphone culture is what sets us apart. From the very beginning, we’ve passionately worked towards two goals: to be Australia’s best agency and to be Australia’s best place to work

We hold ourselves accountable to our values and we believe that people come first. With regular upskilling workshops, mentorship sessions, mental health initiatives, book clubs, Learn Days, and international leadership retreats, we ensure that every single person in the Megaphone team is reaching their full potential.

As a result of our ongoing growth, we're now looking for a Paid Media Lead to join our team in Melbourne.

**The role**:
Great opportunity for a Paid Media Lead to join a leading Marketing Agency and work alongside a highly capable team of digital marketing experts. If you’re an experienced Ads Specialist with agency experience and passionate about all aspects of digital marketing, this could be a perfect fit.

**Key Responsibilities**:

- Leading and growing a team of Media experts and offering support and mentorship to deliver performance-based outcomes.
- Working with the leadership team to develop and implement agency-wide initiatives.
- Run developmental and fortnightly meetings with the Media Team members to support them in their career development.
- Take responsibility for the Media team, offer high-level insights and training and develop the team members, empowering them to achieve their KPIs.
- Developing performance and e-commerce strategies for some of Australia's largest brands.
- Run and optimise paid media campaigns. Specifically, Meta (Facebook & Instagram), LinkedIn, Pinterest and TikTok.
- Developing media buying tactics and strategies to achieve optimal ROI for the agency’s clients.
- Constantly evolving campaigns and split testing to improve ROI. We are all about performance and delivering results for our clients.

**The perfect fit**:

- 3+ years of core experience working in the paid Ads space with a strong focus on Facebook Ads, TikTok Ads, Pinterest and LinkedIn. Bonus points if you have experience with other media buying platforms including Programmatic and PPC.
- Proven track record of delivering great results such as increasing ROI and lowering CPAs.
- Strong e-commerce experience especially with Shopify accounts.
- Strong analytics skills and prior experience demonstrating sound problem-solving and smart thinking.
- Strong communication and interpersonal skills.
- Motivated team leader with a positive attitude that has the ability to meet goals and a desire to achieve results.
- Experience managing a team of 3+ people
- Experience with GA4 and other Analytics software.
- Experience working with budgets between 10k and 100k.

**Bonus points if you**:

- Have experience with Google Ads and other Advertising platforms
- Have worked with Data Analysis software like TripleWhale and others.
- Have worked on other media buying platforms (Programmatic, OOh, PPC)
- Have experience with Google Tag Manager and conversion tracking set-up.
- Have worked with Server-Side and CAPI tracking solutions.
- Have experience with CRO and funnel optimization.

**What we offer**

Megaphone is proud to be one of Australia’s most envied workplaces. A space where no two days are the same, we’ve built a culture where you can learn at light speed, experience radical professional and personal growth, and let your hair down along the way. This position comes with:

- Competitive salary
- Clear progression pathway
- Flexible WFH 3 days a week
- Ongoing training and development
- Dog-friendly office
- Quarterly Team Building activities
- Learn Hours and Learn Days.
- A fun and supportive environment
- Fortnightly developmental sessions
- Mentoring opportunities

If you’re interested in a career with Megaphone Marketing, we want to hear from you

For further information & for a confidential conversation, please contact Megaphone's Talent Manager based in Melbourne, Monica Briers on 0422 932 704.

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