Performance & Affiliates Manager

3 months ago

Cremorne, Australia Accent Group Limited Full time

About the Role:

We have an exciting new opportunity to join our Digital team as our  Performance & Affiliates Manager . The Performance & Affiliates Manager pushes the envelope of technological capability in bringing automated advertising campaigns to life across the relevant divisions. Working as an integral part of the in-house digital marketing division, the role is responsible for planning, building, optimizing, and reporting on all performance &affiliates marketing campaigns.

The role works closely with the team on all workflows across a large portfolio of brands. Including planning, building, optimizing, and reporting on all performance marketing campaigns, as well establishing key measures, approach, and methodologies for measuring the attribution of digital online and offline marketing campaign success against various business objectives.

Your key responsibilities include:

You will be the touch point for Paid Search to ensure that campaigns hit aggressive ROI, acquisition and retention targets.  Design and deliver a performance marketing strategy in conjunction with the broader performance marketing team encompassing channels such as Paid Search, Remarketing, Affiliates marketing to meet performance marketing KPIs. Planning, developing, implementing, and optimising paid search tactics based on top line digital marketing strategies to continuously improve performance, innovate and drive results. Hands-on utilisation of Google Ads, Google Analytics, SA and Adobe Stack (Analytics, Audience Manager) and other relevant platforms to drive performance across the group. Capacity to manage omnichannel framework, campaigns, budget and optimisations. Provide ongoing optimization for campaign structuring, advanced omnichannel tactics and improvement opportunities across paid search. Develop optimisation plans to continuously improve the performance of marketing channels against key KPI’s such as revenue growth, profitability, store foot traffic and market share. Relentlessly test new and different ways to improve campaign performance against objective. Utilising 1st and 3rd party data to target and convert high-value customers through Customer Data Platform. Participate on creating reporting suites to elevate customers strategy and identify areas of opportunity. Partner with the Insights team to establish marketing and measurement strategies and implement appropriate testing methodologies across the marketing mix. Manage the relationships with the Technology Team to ensure tags, feeds and tests are successfully implemented and ready to go. Work together with the broader eCommerce team and Marketing teams to align digital marketing and ecommerce strategy with the marketing calendar. Ensure key insights and results are effectively communicated to relevant internal & external stakeholders Drive innovation in the evaluation of new tools, opportunities, and enhancements in performance marketing space.

To be successful you will ideally have the following:

Degree or equivalent qualification (focus on digital marketing, eCommerce or Accounting preferred) 3-5 years of relevant in-platform trading experience across major real-time buying platforms (Google Ads/ Google Analytics / Adobe Analytics) Knowledge of Google/ Adobe Analytics, Google AdWords / Google Tag Manager / SA/Intelligent Reach. Experience agency side preferred Experience working with the Adobe technology stack highly advantageous Previous experience managing digital marketing for a multi/omni-channel retailer, combining both online and offline success criteria preferred Up-to-date with the latest trends and best practices in PPC and ideally, affiliates marketing Proven ability to use data to support decision making Proven ability to work both autonomously and as part of a team in a fast paced, dynamic and high-pressure environment Previous experience managing budgets with a proven record of demonstrating strong return on investment Expert understanding of building & implementing digital campaigns across SEM, remarketing, Affiliates & leveraging partnerships. Excellent analytical skills and a comprehensive understanding mobile/app advertising and analytics tools to drive actionable insights Deep understanding of attribution modelling and digital campaign success metrics: conversions, pacing, ROAS, target CPA's, secondary conversions  Understanding of the eCommerce environment and ways to optimise the online customer experience. Affiliation with Accent Group Core values and a “ Make It Happen ” attitude.

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