Digital Advertising Specialist, Apac

2 months ago

Cremorne, Australia TradableBits Media Inc. Full time

**Digital Ads Specialist, APAC**

**Drive Fan Engagement for Global Entertainment Brands**

**Richmond, Melbourne - $80,000 - $95,000 + super (depending on experience)**

**Are you a digital marketing maverick with a passion for sports and music? Join Tradable Bits and revolutionise fan engagement for the world's biggest entertainment brands**

**ABOUT US**

Tradable Bits is an award-winning tech company that helps sports, music and entertainment brands build better fan experiences unlocking 1st and zero party data. Our SaaS platform is the secret weapon behind the digital success of the AFL, NBA, NFL, Live Nation, Fuzzy Entertainment and more. Our cutting-edge platform turns fan data into marketing gold, and we're expanding our Melbourne-based APAC team.

**WHO YOU ARE**

We are seeking a data-driven and methodical individual who is equally at home working with data, numbers, and statistics as they are collaborating with partners and peers. You work well with others, have excellent communication skills and take pride in managing your own schedule and workload. Confident, driven and not afraid to roll your sleeves up, you show initiative in the way you work.

**THE ROLE AND WHAT YOU WILL DO**

As a Digital Advertising Specialist for Tradable Bits Australia, you’ll collaborate with our sports and music clients on ground-breaking digital marketing campaigns. You will be at the front line of our partners' paid digital strategy, handling campaigns from strategy through to reporting, and be accountable for the success of that campaign. We’re a small and nimble team, with support from our HQ ads team you’ll be responsible for:

- Budgeting, strategy & execution on platform
- Campaign setup, implementation, monitoring and reporting
- Client management
- Some finance and billing.

**HOW YOU’LL SPEND YOUR TIME**
- Execute advanced ad strategies across Meta, Google, TikTok, Snapchat, display and Spotify.
- Collaborating on ads strategy for campaign roll out with our local and Vancouver based ads teams.
- Place, configure and analyse pixels and data sets. Identify and resolve any issues.
- Optimise manual and automated bidding strategies.
- Manage day to day budgets across channels.
- Analyse campaign performance and work with analytics tools identifying optimisation opportunities.
- Help partners develop ideas, key performance indicators and strategies that creatively use our platform while driving revenue for both the partner and Tradable Bits.
- Quickly master the Tradable Bits platform and then make data-backed suggestions on how we can improve it; working with developers to scope out new features.

**MUST HAVE SKILLS/QUALIFICATIONS**
- Hard skills on the tools - Meta, Google, TikTok, Snapchat.
- Experience managing significant ad budgets.
- Minimum 3 years of relevant work experience in digital advertising, search ads, digital marketing, and/or another highly analytical environment.
- A proactive nature, a willingness to learn and take personal responsibility for your work.
- Enjoy fast-paced and agile work environment.
- An ability to communicate clearly and effectively, prioritising approachability, kindness and humour.
- A major team-player mentality that cares about the company’s overall success

**BONUS SKILLS/QUALIFICATIONS**
- Experience in the high-octane world of entertainment or sports marketing.
- Bachelor’s Degree in Marketing, Economics, Science, Business or Mathematics preferred.
- Skills in data analysis and/or BI tools - beyond basic Excel formulas.

**WORK PERKS**:

- Competitive salary
- Flexible work options
- Modern Richmond office located next to the station with all the perks
- Chance to work with global entertainment titans

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