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Digital Marketing Strategist

2 months ago

Cremorne, Victoria, Australia BuildPass Full time
{"title": "Performance Marketing Specialist at BuildPass", "description": "

BuildPass is a leading company in AU, and we're looking for a skilled Performance Marketing Specialist to join our team. As a key member of our marketing team, you'll be responsible for driving sales through high-quality, sustainable leads generated by performance-based campaigns.

Key Responsibilities:

  • Develop, implement, and optimize paid media channels, including Google Ads, Meta Ads, and LinkedIn Ads.
  • Manage Paid Media budget and channel split to drive revenue targets while maintaining target ROAS and CAC.
  • Communicate accurate and timely monthly reports on the performance of paid channels to the wider marketing, sales, and executive teams.
  • Work alongside the Marketing Manager and agency team to optimize the website user experience and search engine performance.
  • Manage and optimize conversion tracking across all platforms and the BuildPass website.

About You:

  • 3+ years of experience creating, optimizing, and managing digital campaigns.
  • In-depth knowledge of current digital marketing trends and technologies.
  • Must have in-platform experience (Meta & Google are mandatory).
  • Highly analytical with a focus on key metrics and ROI from digital marketing.
  • Forecast and manage the performance marketing budget, ensuring appropriate allocation between channels.

We're a young brand that's passionate about creating new content, and we're looking for someone who's excited to test their ideas and make a real impact. If you're a strategic and hands-on marketer with a passion for digital marketing, we want to hear from you

", "company": "BuildPass", "location": "AU", "language": "en-US"}