Director of Out-of-Home Advertising Strategy

1 week ago

Sydney, New South Wales, Australia Woolworths Group Full time

Unlock your potential as a Director of Out-of-Home Advertising Strategy at the Woolworths Group, a leading retail media pioneer in Australia.

About Us

We are Cartology, a subsidiary of the Woolworths Group, revolutionizing the future of Retail Media. Our innovative omnichannel marketing solutions and comprehensive reporting enable FMCG brands to drive real customer impact.

With significant growth ahead, we're looking for a seasoned professional to lead our ROOH channel strategy, proposition, and sales enablement. This is a permanent opportunity based in Sydney with flexible working options.

Job Description

This role is responsible for driving our ROOH proposition as the No.1 ROOH operator in Australia. You will innovate our ROOH solution through pricing, packaging, ad creative & ad tech innovation and product sales recommendations.

You will develop a sales enablement structure and processes to ensure our sales team can deliver best-in-class solutions and support the Agency Sales Leadership through fostering senior relationships with agencies and clients.

Define go-to-market plans through collaboration with sales and marketing teams, ensuring a prioritized and strategic series of initiatives.

Support our Commercial Development team through partner engagement requirements, recommendations on our ROOH network development, and collaboration on future growth strategies.

Requirements

To succeed in this role, you will need:

  • A minimum of 15 years' proven experience in media, with at least 5 years in Out of Home advertising recently.
  • Demonstrated leadership roles in media and experience leading out of home media product strategy.
  • The ability to provide business improvements and design effective sales enablement processes.
  • Commercial acumen to identify opportunities for growth and demonstrated experience in defining, communicating, and delivering product / revenue strategies to Executive stakeholders.
  • Strong partnering skills to drive successful internal and external relationships, including stakeholder management in a complex matrix environment.
Benefits

As a member of the Woolworths Group, you'll enjoy:

  • A competitive salary: $180,000 - $220,000 per annum.
  • Opportunities for career growth and development within a dynamic organization.
  • A collaborative and inclusive work environment.
  • A focus on diversity, equity, inclusion, and belonging.
  • A chance to make a meaningful impact in the retail media industry.

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