Product Strategy Director

2 weeks ago


Sydney, New South Wales, Australia Woolworths Group Full time
About the Role

We are seeking an experienced Media Channel Leader to drive our Retail Out-Of-Home (ROOH) channel strategy, proposition and sales enablement. This role will lead our targeting and measurement roadmap including MOVE, programmatic DOOH strategy and overarching channel positioning, ensuring our market leading ROOH proposition continually lands with impact both internally and externally.

Key Responsibilities:
  • Drive Cartology's ROOH proposition as the No.1 ROOH operator in Australia.
  • Innovate Cartology's ROOH solution through leading pricing, packaging, ad creative & ad tech innovation and product sales recommendations.
  • Sales enablement structure and processes to ensure the sales team can deliver best in class solutions and support of the Agency Sales Leadership through fostering senior relationships with agencies and clients.
  • Define go-to-market plans through collaboration with sales and marketing teams ensuring a prioritised and strategic series of go-to-market initiatives.
About You

We're looking for someone with ~15 years' proven experience in media with at least 5 years in Out of Home advertising recently. You should have demonstrated leadership roles in media and experience leading out of home media product strategy. Ability to provide business improvements and design effective sales enablement processes is essential. Commercial acumen to identify opportunities for growth and demonstrated experience in defining, communicating and delivering product / revenue strategies to Executive stakeholders is also required.

What We Offer

We offer a competitive salary of $160,000 - $180,000 per annum, plus benefits and opportunities for career growth and development. Our company culture is inclusive and innovative, with a focus on diversity, equity, inclusion, and belonging. We believe that everyone belongs at Woolworths Group and strive to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.



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