Out-of-Home Advertising Insights Expert
5 days ago
We are seeking a highly skilled Out-of-Home Advertising Insights Expert to join our team at JCDecaux. This role offers a unique opportunity to make a significant impact on the development and execution of market research and advertising effectiveness studies.
About the Role:This position requires a strong understanding of advertising measurement and effectiveness, as well as excellent project management skills. As an advocate for research-driven insights, you will be responsible for supporting the development and execution of JCDecaux's PROOF program, which aims to demonstrate the impact of Out-of-Home advertising.
Your key responsibilities will include:
- Supporting ad-hoc research requirements, including working closely with the Group Manager to ensure timely delivery of high-quality research solutions.
- Developing and executing research presentations to clients, highlighting key findings and insights from our studies.
- BUILDING RELATIONSHIPS WITH RESEARCH SUPPLIERS AND AGENCIES, ensuring seamless collaboration and effective knowledge sharing.
- Leveraging your expertise in research innovation, ideating new methodologies and approaches to drive business growth and improve campaign effectiveness.
To succeed in this role, you will need:
- Proven experience in research or insights, gained in either agency, media owner, or client-side environments.
- Strong knowledge of quantitative and qualitative research methods, including survey writing and data analysis.
- Data/numeric literacy, with the ability to work comfortably with large data sets.
- Exceptional attention to detail and excellent written and verbal communication skills.
- Relevant tertiary qualification in Marketing or equivalent, with a passion for advertising effectiveness and the media industry.
Plus a range of benefits, including:
- A generous annual leave package (25 days + 1 week after 1 year)
- Participation in bonus or OTE programs
- Access to comprehensive training and development opportunities
- Fully supported hybrid working arrangements
- Opportunities to participate in employee-led steering committees and charitable initiatives
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