B2b CRM Manager

2 months ago

Sydney, Australia Allianz Australia Full time

At Allianz, we care for all the things that make you, you. For feeling like you belong. For a place where learning never stops. For growing new skills and opening up exciting possibilities.

We are looking to recruit a B2B CRM Manager to join our Marketing Centre Of Excellence, reporting to our Head of One to One Marketing. This person will be responsible for developing and executing the B2B CRM strategies and communications for our Intermediated Partners (inc Personal Injury, Commercial and Hunter Premium Funding) and will lead, integrate and execute campaigns and lifecycle marketing programs to deliver our business and partner objectives.

**Responsibilities in the role**:

- Lead and develop the strategies for all Intermediated Partner One to One marketing campaigns and lifecycle programs (acquisition, onboarding, engagement and retention), by collaborating with key stakeholders and teams across AAL.
- Collaborate with AAL Marketing, Communications, Customer Strategy and Programs, Digital and the Intermediated Partner teams to effectively utilise segment insights and analytics in campaign activity, and ensure initiatives are effectively integrated into the Allianz Business and Marketing strategies.
- Lead and collaborate with stakeholders in the planning, testing and forecasting of all campaign activity.
- Manage agency and AAL stakeholder relationships to enable the delivery of marketing plans, including data, campaign content and marketing platforms (e.g. SFMC and Adobe Onemarketing) to execute programs.
- Working with key stakeholders, establish and manage the necessary infrastructure to effectively measure, track and report on campaign performance and effectiveness to business stakeholders, including governance and prioritisation forums.
- Management of the Intermediated Partner One to One marketing budgets, including planning, tracking, monthly results forecasts, optimisation and reporting across all activity to increase efficiencies and effectiveness.
- Collaborate with the Customer and Insights team, leverage analytic and research-based insights to inform recommendations that deliver optimal contact messaging and frequency at the partner level, providing a best practice Customer Contact Strategy.
- Act as a custodian of the AAL and HPF brands, ensuring alignment and consistency of brand messaging across marketing material
- Proactively manage risk through developing and streamlining engagement models, processes and procedures to enable an effective operating rhythm.
- Develop standardised operating procedures (SOPs) for all end to end one on one marketing activity and platforms, and supporting proactive control testing.
- Contribute to the One-on-One Marketing Scrum, for the purpose of agile team planning, campaign management, prioritisation and resource management

**To be successful**:

- You’ll have prior experience in leading and developing B2B journeys / lifecycle campaign communications (ie acquisition, onboarding, engagement and retention)
- Prior experience in insurance, banking or financial services will be helpful
- Demonstrated experience in data driven marketing, utilising analytics and insights to drive campaign execution and customer relationship management (CRM) value.
- Ability to partner and collaborate effectively with stakeholders to establish strong professional relationships and influence outcomes.
- Some experience with Adobe, SFMC or similar MarTech systems, software, databases, reporting and communication tools

**What you'll gain**:
This role will present an exciting opportunity to join a global iconic insurance organisation, which is transforming itself through an ambitious program of change and growth

You'll be joining a market leading Marketing ‘Centre Of Excellence' where we've worked hard to create a best in class, contemporary and future fit marketing function. This role offers the opportunity to develop, shape and execute the B2B CRM marketing strategy in collaboration with Allianz COE’s and stakeholders.

You'll learn through being supported and encouraged to take on new challenges that will help you to develop new skills and your team will go out of their way to ensure you're able to be the best you can be - personally and professionally

What matters to you, matters to us too. Feel supported to have open, honest conversations about the flexibility you need so that you're able to take care of what's important to you.

**About us**:
Allianz is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. We do this through delivering a great customer experience that is the result of appreciating each other every single day, showing heart by really listening and

  • B2b CRM Manager

    1 week ago

    Sydney, New South Wales, Australia Allianz Australia Full time

    At Allianz, we care for all the things that make you, you. For feeling like you belong. For a place where learning never stops. For growing new skills and opening up exciting possibilities.We are looking to recruit a B2B CRM Manager to join our Marketing Centre Of Excellence, reporting to our Head of One to One Marketing. This person will be responsible for...

  • CRM Manager

    2 weeks ago

    Sydney, Australia Mable Full time

    Due to exciting business growth, the CRM & Lifecycle Team is hiring a CRM Manager. This role will own B2B Lifecycle comms for the business, and develop marketing automation strategies for our key customer segments across both B2B & B2C audiences. This position reports into the Head of CRM Lifecycle and Retention. The CRM & Lifecycle Team team is part of the...

  • CRM Manager

    1 week ago

    Sydney, New South Wales, Australia Mable Full time

    We're powered by purposeMable is an online platform connecting Australians looking for disability and aged care support to independent support workers. Since 2014, we've been helping our community live their kind of independence, and today we're one of Australia's largest and fastest growing healthtech platforms.We have been recognised in AFR's Fast 100...

  • CRM Manager

    3 weeks ago

    Sydney, Australia Sharp & Carter Full time

    Opportunity to join this Leading Technology and Online Marketplace Organisation - Manage company-wide CRM System from early Implementation to Optimisation - $120,000 - $130,000 base + super | North Sydney | Hybrid Working Model **About the Role** The CRM Manager will play a key role in optimising the relationships that the business has with its customers....

  • B2b Product Manager

    2 weeks ago

    Sydney, Australia Samsung Electronics Full time

    Position Summary Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture. Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of...

  • B2b Digital Marketing Manager

    6 days ago

    Sydney, Australia nVision Talent Full time

    SYDNEY $160,000-$180,000 p/a nVision Talent has been a trusted Talent Acquisition Partner to some of Australia's leading companies since 2013. We are currently on the hunt for an experienced B2B Digital Marketing Manager to work for a fast-growing ASX listed internet service provider. You will report directly to the Chief Marketing Officer and be...

  • B2b Product Manager

    1 week ago

    Sydney, New South Wales, Australia Samsung Electronics Full time

    Position SummaryTurn your dreams into reality, create the unthinkable and #ReImagineYourFuture.Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a 'joyful pioneer'- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of...

  • CRM Manager HYBRID — SYDNEY

    2 weeks ago

    Sydney, New South Wales, Australia Mable Full time

    We're powered by purposeMable is an online platform connecting Australians looking for disability and aged care support to independent support workers. Since 2014, we've been helping our community live their kind of independence, and today we're one of Australia's largest and fastest growing healthtech platforms. We have been recognised in AFR's Fast 100...

  • Account Manager/sales Associate

    2 months ago

    Sydney, Australia CRM Strategy Full time

    At CRM Strategy, we’re on a mission to become Australia’s premier, independent CRM/CX consultants, using best in class technology solutions to solve complex business challenges. To support strong recent growth, we have a newly created role for a pro-active and motivated customer focused individual to join the CRM Strategy team as an Account...

  • Account Manager/sales Associate

    1 week ago

    Sydney, New South Wales, Australia CRM Strategy Full time

    At CRM Strategy, we're on a mission to become Australia's premier, independent CRM/CX consultants, using best in class technology solutions to solve complex business challenges.To support strong recent growth, we have a newly created role for a pro-active and motivated customer focused individual to join the CRM Strategy team as an Account Manager/Sales...

  • B2B Marketing Manager

    4 weeks ago

    Sydney, Australia Aquent Full time

    B2B Marketing Manager 12 month contract Hybrid Working environment Sydney based Global Tech Platform Responsible for all aspects of B2B marketing including driving digital marketing, identifying and sharing the right success stories, creating meaningful content, driving the right mix of events, identifying the most appropriate set of marketing...

  • Head of Marketing

    4 weeks ago

    Sydney, Australia Samsung Electronics Full time

    Position Summary Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture. Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of...

  • Head of Marketing

    2 months ago

    Sydney, Australia Samsung Electronics Full time

    Position Summary Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture. Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of...

  • B2B Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia Aquent Full time

    B2B Marketing Manager12 month contractHybrid Working environmentSydney basedGlobal Tech PlatformResponsible for all aspects of B2B marketing including driving digital marketing, identifying and sharing the right success stories, creating meaningful content, driving the right mix of events, identifying the most appropriate set of marketing collateral.Working...

  • B2B Marketing Manager

    4 weeks ago

    Sydney, New South Wales, Australia Aquent Full time

    B2B Marketing Manager12 month contractHybrid Working environmentSydney basedGlobal Tech PlatformResponsible for all aspects of B2B marketing including driving digital marketing, identifying and sharing the right success stories, creating meaningful content, driving the right mix of events, identifying the most appropriate set of marketing collateral.Working...

  • B2b Integrated Marketing Manager

    1 week ago

    Sydney, New South Wales, Australia Chubb Full time

    Chubb Insurance Australia & New Zealand is seeking a strategic and innovative B2B Integrated Marketing Manager, who will develop and execute digital and traditional marketing campaigns to drive engagement with tens of thousands of insurance brokers throughout Australia & New Zealand.This role will work across Chubb's business segments (small business, middle...

  • CRM Analyst

    1 week ago

    Sydney, New South Wales, Australia AIG Full time

    Who we areAmerican International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings...

  • B2B Campaign Marketing Specialist

    3 days ago

    Sydney, Australia Aquent Full time

    B2B Campaign Marketing Specialist 12 month contract Sydney location Hybrid 3 days in office   This is a fabulous opportunity to work with one of the world’s top business software companies, responsible for planning, executing and managing marketing campaigns for the Accounting Channel.   Reporting directly to the Senior Marketing Manager of the...

  • B2b Marketing Manager

    2 weeks ago

    Sydney, Australia Samsung Electronics Full time

    Position Summary Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture. Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of...

  • B2b Sales Manager

    3 weeks ago

    Sydney, Australia Hatch Full time

    ** This role is at Mastercard (not for Hatch)** Hatch is supporting Mastercard to find a great B2B Sales Manager to join their Sales and Customer Success team. Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Mastercard. **About the role at...