B2B Marketing Manager

3 weeks ago

Sydney, Australia Aquent Full time

B2B Marketing Manager
12 month contract
Hybrid Working environment
Sydney based
Global Tech Platform
Responsible for all aspects of B2B marketing including driving digital marketing, identifying and sharing the right success stories, creating meaningful content, driving the right mix of events, identifying the most appropriate set of marketing collateral.
Working closely with the APAC marketing team, local sales team and other cross functional teams to develop and execute the annual marketing plan for ANZ with a strong focus on the agency audience.
 

Responsible for B2B marketing initiatives to enhance the B2B brand to accelerate business growth and product adoption in ANZ
Develop and execute world class marketing strategy and communication for all products partnering with sales and other cross functional partners
Create innovative content to generate new business, educate clients/partners on new products/features and engage clients/partners on innovative ways to drive awareness/sales via new marketing techniques
Develop thought-leadership materials designed to enhance advertisers, agency partners and the industry’s understanding of digital marketing
Develop and execute digital marketing plans including campaigns end to end management of events and always on content
Develop and execute a calendar for events, sponsorships and speaking opportunities – transforming industry presence
Work closely with cross-functional counterparts to ensure cohesion and scalability for advertising messaging, campaigns and product launches
Exercise excellent judgment when it comes to identifying and negotiating sponsorship deals that will help to showcase the brand’s strength as a marketing platform and thought-leadership around technology, marketing science and consumer insights

 
 
Essential Skills and experience:

8+ years experience developing industry leading marketing strategies/campaigns in a tech and/or advertising environment
Experience in building out B2B go-to-market strategies
Deep knowledge of the advertising/marketing industries in Australia and New Zealand
B2B sales Enablement experience
Event management experience – end to end campaign events and paid media
Strong Project Management skills
Solid experience in creating and localising content for the Australian market

 
If you have the relevant experience, please get in contact ASAP for a discussion.
Annie Sharrock
asharrock@aquent.com
 
Only candidates with Full Working Rights in Australia will be considered.

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