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CRM Manager

3 months ago

Sydney, New South Wales, Australia Mable Full time

We're powered by purpose

Mable is an online platform connecting Australians looking for disability and aged care support to independent support workers. Since 2014, we've been helping our community live their kind of independence, and today we're one of Australia's largest and fastest growing healthtech platforms.

We have been recognised in AFR's Fast 100 list, Deloitte's Tech Fast 50, and won the Australian Growth & Australian Technology Growth Company of the Year Award in 2020 So don't miss your opportunity to join a thriving scale-up and deliver change to Australia's care and support sector.

Due to exciting business growth, the CRM & Lifecycle Team is hiring a CRM Manager. This role will own B2B Lifecycle comms for the business, and develop marketing automation strategies for our key customer segments across both B2B & B2C audiences.

The ideal candidate will be highly motivated and have core experience in developing and executing marketing campaigns. They will also work closely with internal teams to optimise the customer journey and increase conversion across key customer touchpoints.

This position reports into the Head of CRM Lifecycle and Retention. The CRM & Lifecycle Team team is part of the wider Growth Team at Mable.

What will I be doing?
  • Management and ownership of B2B Lifecycle comms
  • Collaboration and execution of B2C Lifecycle comms
  • Manage the execution, monitoring and measurement of CRM campaigns and their success
  • Lead generation strategies
  • Work closely with internal business stakeholders to ensure on-time delivery of campaigns/key initiatives
  • Communicate campaign performance and results
  • Optimise new campaigns using data and feedback from existing and previous projects
  • Ownership of lifecycle maps & process docs
  • Prepare variations for A/B testing and execute test plans
  • Develop and execute personalisation and segmentation strategies for key customer audiences
  • Cross-channel marketing automation creation, including Email, SMS, Push, and/or other engagement channels
  • Stay up-to-date with the MarTech trends and best practices
What are we looking for?
  • Min 3+ years hands-on experience in managing, executing and optimising CRM Campaigns
  • Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred)
  • Experience in B2B is desirable but not essential
  • Experience with Salesforce is desirable but not essential
  • Proficiency with the Google suite & online collaboration/ticketing tools e.g. JIRA, Coda, Confluence, etc. is desirable
  • Attention to detail
  • Excellent communication and stakeholder management skills
  • Strong time management skills
  • Passionate about MarTech and making a real impact on people's lives

Our Values

We're Switched On

We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.

We're Bold

We're ambitious and embrace creativity to solve challenges. We're here to reshape the industry and back big ideas.

We're One

We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.

We're Impactful

We work hard to deliver change. We innovate and move fast to make a difference in the sector and people's lives.

Our Benefits

Power your career

Learn from industry experts, experienced leaders, and on-the-job opportunities.

Work away

Get a creative boost working overseas for 4 weeks in a rolling 12-month period.

Access parental leave

Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.

Work with flexibility

We're a hybrid workplace. Collaborate at home or in the office - whatever works for you and your team.

Take a floating public holiday????????

Acknowledge a significant day your way with family and friends.

Be rewarded

Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

Get paid to take a break

Celebrate your birthday, take a wellbeing break, volunteer - access paid leave days for what makes you happy.

Inclusion at Mable

Mable is an equal opportunity employer. We find excellence in diversity and are committed to creating an inclusive environment for all employees and candidates.

People with lived experience of disability or personal experience with the aged care system are strongly encouraged to apply.

We take pride in highlighting our dedication to our policies, fostering flexible work arrangements and championing inclusive practices for women in tech.

If this role has stood out to you but you don't feel like you 'tick all the boxes', we strongly encourage you to apply nonetheless. We value diversity across experience and you might well bring something to the Mablehood we are looking for

We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant.

Where to find us online

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