B2b Integrated Marketing Manager

1 week ago

Sydney, New South Wales, Australia Chubb Full time

Chubb Insurance Australia & New Zealand is seeking a strategic and innovative B2B Integrated Marketing Manager, who will develop and execute digital and traditional marketing campaigns to drive engagement with tens of thousands of insurance brokers throughout Australia & New Zealand.

This role will work across Chubb's business segments (small business, middle market and large account) with a focus on Chubb's property & casualty insurance solutions (e.g.

small business package, cyber insurance, financial lines) distributed via our technology platforms and state-based distribution/sales teams.

The B2B Integrated Marketing Manager will be a key marketing business partner, translating product, segment and distribution business plans into highly effective broker communications and experiences to nurture and deliver both marketing-qualified leads and sales-qualified leads.


Your Responsibilities

  • Build and deliver an annual marketing plan and integrated marketing activities to support the growth of Chubb's P&C portfolio with brokers.
  • Using both digital and traditional tactics, drive broker and buyer awareness, education and preference to do more business with Chubb via branch distribution field teams and the Chubbbased technology platforms.
  • Using data from across the business (operational, service, sales etc), identify marketing opportunities to grow Chubb's business with brokers driving awareness, consideration, new business, crossselling and renewals.
  • Drive innovation in B2B Integrated Marketing approaches, regularly bringing and piloting best practices from outside category and/or outside markets.
  • Translate complex product and/or service messages into easy and compelling broker (or buyer) centric communications and content that builds trust, understanding and likelihood to take action (find out more/ sign up/get a quote etc)
  • Working with Distribution and broker marketing teams/senior management, identify opportunities develop c0branded campaigns, conferences and digital content within a Broker's own channels.
  • Deploy broker research to build a better understanding of broker and/or endbuyer needs. Drive these research programmes with business as required, analysing and interpreting findings in order to drive more effective marketing & communication strategies and personas
  • Support Chubb's program of industry conferences and/or thought leadership with digital content and integrated experiences
  • Work with distribution to design customer experiences aligned to brand strategy and target segment needs
  • Brief and manage creative agencies and/or other agency partners
  • Determine the appropriate allocation of marketing budgets and resources to amplify salesteams' efforts to strengthen relationships with distribution partners

Your Skills & Experience

  • University degree in Marketing, Communications or related discipline
  • Comfortable navigating complex business and transactional data, MarTech and CRM platforms
  • Track record of developing highly impactful businesstobusiness brand, marketing and communication activities in a commercially focused, fast paced environment
  • At least 8 years' experience in either the Financial Services or Insurance, with brand, product or channel marketing experience
  • Potentially 12 years' experience working within distribution, key account management and/or sales
  • Effective communication, negotiation, presentation and interpersonal skills capable of dealing with all levels of an organisation
  • Strong analytical skills and experience with reporting and data analysis
  • Strong stakeholder management skills and demonstrated ability to build and maintain strong relationships
  • Exceptional verbal and written communication skills


We offer you the opportunity to work as part of a dynamic and agile environment where continuous development is encouraged throughout your career, both locally and globally.

We also offer a flexible working approach via our "My One Thing" initiative, education assistance, dress for your day every Friday, promotion of health and wellbeing (including discounted health insurance, daily breakfast and fresh fruit), and the option to enrol into the Chubb Limited discounted stock purchasing scheme.

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