Strategic Franchise Director for Battlefield in Asia Markets

4 weeks ago


Sydney, New South Wales, Australia Electronic Arts Full time
Electronics Arts: A Leader in Next-Generation Entertainment

We are Electronic Arts, a global leader in next-generation entertainment. Our mission is to inspire players and fans worldwide with innovative experiences.

About the Role

We're seeking a Strategic Franchise Director for Battlefield in Asia Markets to join our team. As a key member of our leadership team, you will be responsible for driving the growth of the Battlefield franchise in Asia and Emerging Markets.

About You

You will have 10+ years of experience in publishing, product management, or a similar field with a focus on commerce from gaming, entertainment, technology, or consumer products. Your expertise in creating hyper-localised content roadmaps and building associated brand marketing plans will be invaluable in this role.

You will also possess the ability to galvanise and collaborate with various stakeholders across a matrixed organization, leading through inspiration and partnership across diverse teams. Your passion for games and gaming communities, as well as your understanding of the latest gaming systems and industry trends, will make you an excellent fit for this position.

Responsibilities
  1. Guide teams to set clear goals to achieve player acquisition, engagement, and revenue growth across Asia, ensuring all important partners are connected and operating under aligned OKRs.
  2. Shape the Asia hyper-culturalization strategy for our franchises, ensuring our games and experiences are represented with local accuracy in market and with our players.
  3. Assume a leadership role in promoting understanding and accountability to results throughout the company, including studio, brand, creative development, integrated communications, media, esports, insights, commercial, and finance.
  4. Oversee all strategic and operational aspects of the business across local teams for agreement and consistency.
Requirements
  • 10+ years in Publishing, product management or similar experience with a commerce focus from gaming (console, PC, or mobile); entertainment; technology; or consumer products.
  • Experience working with development studios on the creation of hyper localised content roadmap and building the associated brand marketing plans, marketing campaigns, and the development of creative materials to match.
  • Experience using insights and data to create strategy, analyse market opportunities and trends.
  • Ability to galvanise and collaborate with a variety of stakeholders across a matrixed organization, leading through inspiration and partnership across diverse teams.
About the Salary

The estimated salary for this position is $120,000 - $180,000 per year, depending on experience and qualifications.

About Us

We take pride in being an equal opportunity employer, committed to diversity and inclusion. We value adaptability, resilience, creativity, and curiosity, and empower our employees to do great work and pursue opportunities for growth.



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