Digital Marketing Associate Director

5 days ago

Sydney, New South Wales, Australia Rakuten Asia Full time
About Rakuten Asia Pte. Ltd.

Rakuten Asia Pte. Ltd. is a leading company in the heart of Singapore's Central Business District, serving as Rakuten's Asia Regional Headquarters.

Established in 2012 as part of Rakuten's global expansion strategy, Rakuten Asia comprises various businesses that provide essential value-added services to Rakuten's global ecosystem.

We strengthen Rakuten Group's core competencies to take the lead in an increasingly digitalized world through advertisement product development, product strategy, and data management.

About Rakuten Group, Inc.

Rakuten Group, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses, and society.

Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content, and communications to approximately 1.7 billion members worldwide.

The Rakuten Group has around 32,000 employees and operations in 30 countries and regions.

The Role

Rakuten Advertising leads the industry in delivering performance-driven, brand-driven, and people-driven ad solutions.

We help the world's top brands connect with unique, highly engaged audiences – from first impression to final sale.

At Rakuten Advertising, our calling card is outthinking the competition and outperforming expectations.

Our experienced and award-winning full-service teams work to create the best ad experiences for brands, audiences, and affiliates alike – one where people get the right message at the right time to drive attention, action, loyalty, and value.

In the role of Account Manager at Rakuten Advertising, you will be instrumental in managing and executing affiliate marketing strategies for a diverse portfolio of clients.

Your mission will be to build strong client relationships, analyze performance data to support strategic decisions, and identify growth opportunities within your accounts.

Working closely with internal teams and clients, you will contribute to the development and optimization of affiliate programs that align with business goals and market trends.

This role offers the chance to collaborate across functions, share insights, and participate in projects that enhance our brand and business growth.

Key Responsibilities:
  • Manage a portfolio of clients, executing affiliate marketing strategies effectively to meet established goals.
  • Build and maintain strong relationships with clients through regular meetings, emails, calls, and support tickets, acting as the primary point of contact.
  • Apply analytical skills to assess performance data and make informed decisions to support client objectives.
  • Seek opportunities for growth and upselling within client accounts, responding to client needs and market opportunities.
  • Address and resolve client disputes, aiming for satisfactory outcomes and maintaining positive client relationships.
Affiliate Program Strategy:
  • Assist in the creation and delivery of affiliate marketing strategies for clients, ensuring they meet client goals and market demands.
  • Help manage client affiliate budgets and forecasts, aiming for optimal resource allocation and ROI.
  • Perform market trend and competitor strategy analyses to support the adjustment of client strategies.
  • Work in collaboration with clients to tailor affiliate programs that meet their business objectives.
  • Support the ongoing evaluation and optimization of affiliate program performance, using Rakuten Advertising's tools and technologies.
Collaboration:
  • Work with internal teams across different regions to support affiliate initiatives and share insights.
  • Contribute to identifying partnership opportunities with publisher services that can enhance business growth.
  • Share and adopt best practices within the affiliate team, contributing to a learning environment.
  • Participate in cross-functional projects, offering affiliate marketing insights to support broader company goals.
  • Assist the marketing team in promoting business events and enhancing the Rakuten Advertising brand.
Administration:
  • Review client contracts and billing mechanisms regularly to ensure understanding and compliance.
  • Address billing issues and escalations, collaborating with the finance team for timely resolutions.
  • Assist in troubleshooting technical issues for clients, coordinating with the tech support team for effective solutions.
  • Contribute to revenue and forecasting efforts for client portfolios, maintaining accurate and detailed records.
  • Document client performance and activities in internal systems, ensuring data is accurate and accessible for ongoing analysis.
Ideal Profile:
  • 3+ years of digital marketing experience including client service (agency, client or consulting)
  • BA degree in a Marketing field preferred
  • Competent in Microsoft Office programmes - particularly Excel (intermediate) and PowerPoint
  • Experience in strong client relationships, reinforced by building trust, advising and upselling
  • Good project management skills
  • Strong understanding of digital marketing concepts / solutions, particularly Affiliate Marketing
  • Highly organised, self-motivated, good time-management, able to prioritise
  • Think creatively, has a problem-solving approach and uses professional judgment
  • Proactive - continually looking for ways to grow and improve within own role
  • Strong customer services skills: Negotiation, diplomacy, able to translate client requirements into technical specifications
  • Detail-orientated
  • Analytical and Strategic Marketing: Demonstrate success in measuring results and setting, meeting, and exceeding aggressive quantitative goals.
What We Offer:
  • Flexible working options
  • Fantastic work culture
  • Opportunity to make a positive impact

Estimated Salary Range: SGD $60,000 - SGD $100,000 per annum based on relevant experience.

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