Global Franchise Strategist
4 weeks ago
Role Overview
The Global Franchise Strategist will lead our efforts to establish a strong presence in the Asian market, ensuring our franchises are represented with local accuracy and resonate with players. This role requires a deep understanding of the gaming industry, cultural nuances, and strategic thinking.
About Electronic Arts
We're a global leader in digital interactive entertainment committed to inspiring the world to play. Our mission is to deliver innovative experiences that captivate audiences worldwide.
Salary Range
$120,000 - $180,000 per year, depending on experience and qualifications.
Responsibilities
- Lead Asia Market Strategy: Develop and execute a comprehensive strategy to drive player acquisition, engagement, and revenue growth across Asia, ensuring alignment with company goals.
- Partner with Local Teams: Collaborate with local studios, brand teams, and commercial teams to develop franchise strategies, define positioning for local markets, and set publishing goals.
- Culture & Team Development: Foster a culture that encourages innovation, experimentation, and employee growth, while maintaining high standards for quality and excellence.
- Analytics & Insights: Work closely with analytics teams to distill complex data into actionable insights, informing strategies for brand performance and activation.
- Market Trends & Analysis: Stay up-to-date with the latest gaming trends, technologies, and consumer behaviors, applying this knowledge to drive business decisions.
Qualifications
- Gaming Industry Experience: 10+ years in publishing, product management, or similar roles, preferably with a commerce focus from gaming, entertainment, technology, or consumer products.
- Strategic Thinking: Proven ability to develop and execute comprehensive strategies, analyzing market opportunities and trends.
- Cultural Nuances: Understanding of cultural differences and their impact on gaming preferences and behaviors.
- Leadership Skills: Ability to inspire and collaborate with diverse stakeholders, leading through inspiration and partnership.
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