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Lead Asia Franchise Strategist for Battlefield

1 month ago

Sydney, New South Wales, Australia Electronic Arts Full time

We're Electronic Arts, a leading game development company.

**Salary:** $120,000 - $180,000 per year

Job Description:

This is an exciting opportunity to lead the Asia franchise strategy for Battlefield, one of our most popular games. As the Lead Asia Franchise Strategist, you will be responsible for guiding teams to set clear goals and ensure player acquisition, engagement, and revenue growth across Asia.

You will shape the Asia hyper-culturalization strategy for our franchises, ensuring our games and experiences are represented with local accuracy in market and with our players. This role requires strong leadership skills, excellent communication, and the ability to collaborate with cross-functional teams.

**Key Responsibilities:**