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Strategic Franchise Director for Battlefield Asia Markets

1 month ago

Sydney, New South Wales, Australia Electronic Arts Full time
About the Role

We are seeking a highly skilled Strategic Franchise Director to lead our Battlefield franchise in Asia Markets. As a key member of our team, you will be responsible for driving the growth and success of the franchise in this dynamic region.

Key Responsibilities
  • Develop and execute a comprehensive franchise strategy for Asia Markets, aligned with the company's overall goals and objectives.
  • Collaborate with cross-functional teams to drive business growth, revenue expansion, and market penetration.
  • Lead market research and analysis to identify trends, opportunities, and challenges in the region.
  • Partner with local teams to develop and implement effective marketing strategies, ensuring brand consistency and alignment with global initiatives.
  • Oversee the development and execution of go-to-market plans, including budgeting, resource allocation, and performance measurement.
Requirements
  • 10+ years of experience in publishing, product management, or a related field, with a strong focus on commerce and gaming industry knowledge.
  • Proven track record of developing and executing successful franchise strategies, driving business growth, and expanding market presence.
  • Excellent leadership and collaboration skills, with the ability to inspire and motivate teams to achieve common goals.
  • Strong analytical and problem-solving skills, with the ability to interpret data and insights to inform strategic decisions.
What We Offer

As a Strategic Franchise Director at Electronic Arts, you will have the opportunity to work with a talented team of professionals who share your passion for gaming and innovation. We offer a competitive salary package, including:

$165,000 - $210,000 per year, depending on experience and qualifications.