Strategic Marketing Director

4 weeks ago

Sydney, New South Wales, Australia Dew Software Full time

Dew Software is a leading provider of innovative software solutions, seeking an experienced Strategic Marketing Director to drive brand awareness and lead generation. At Dew Software, we are passionate about helping businesses succeed through cutting-edge technology.

About the Role

We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience.

Job Description

The Strategic Marketing Director will play a crucial role in developing and executing comprehensive marketing strategies across multiple channels, including digital advertising, social media, email marketing, and content marketing.

  • Develop and implement strategic marketing plans to promote our software solutions and services.
  • Create and manage marketing campaigns, leveraging data-driven insights to optimize performance.
  • Collaborate with cross-functional teams, including sales and product development, to create compelling marketing materials and content.
  • Manage our online presence, ensuring consistent branding and messaging across all platforms.
  • Analyze market trends and customer insights to identify new marketing opportunities and target audiences.
  • Track and analyze marketing performance metrics to evaluate campaign effectiveness and inform data-driven decisions.
  • Manage marketing budgets effectively, allocating resources to maximize ROI.
  • Stay up-to-date with industry trends and best practices to ensure our marketing strategies remain competitive.
Requirements

To be successful as a Strategic Marketing Director at Dew Software, you should have:

  • A Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience as a Marketing Director, preferably in the software or technology industry.
  • Demonstrated track record of developing and executing successful marketing strategies and campaigns.
  • Strong knowledge of digital marketing channels and tactics.
  • Experience with marketing automation platforms and CRM systems.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects and prioritize effectively.
  • Team-oriented mindset with strong leadership and collaboration skills.

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