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Strategic Membership Growth Manager

2 months ago

Sydney, New South Wales, Australia Cox Purtell Full time

About Cox Purtell

Cox Purtell is working with a national membership association operating throughout Australia. This association has branches in every state and territory, advocating for their community of members/professionals and driving better practice in all organisations.

We're seeking an experienced General Manager of Membership & Engagement to play a pivotal strategic role within the organisation. The successful candidate will take responsibility for developing and implementing strategic initiatives to acquire, grow and retain the membership base, adding value to the member experience and developing commercial opportunities for organisational growth.

The job involves leading events and driving new partnerships to grow an organisation, identifying new business opportunities, and contributing to the growth of a membership base. Key areas of responsibility include:

  • Exploring and developing new business opportunities, partnerships and alliances, contributing to the growth and retention of members.
  • Building and leading high performing teams to achieve growth objectives and increase engagement.
  • Conceptualising and executing a diverse range of high-quality programming and events aimed at providing value-add experiences for members.
  • Developing and overseeing the execution of a strategic growth and retention plan to achieve targets, creating value propositions for membership and ensuring member satisfaction.
  • Establishing strategic alliances with associations and other partners.
  • Identifying and delivering products and services to boost membership engagement.
  • Analysing and reporting on membership statistics, ensuring a data-driven approach to strategy.
  • Inspiring and leading high-performing State Managers to deliver against agreed targets.
  • Establishing key performance indicators to measure the success of events.
  • Overseeing strategic partnerships with vendors, sponsors and industry stakeholders to enhance event offerings.

Your Profile

The ideal candidate will be a highly experienced and demonstrated leader in a member-based organisation, ideally within an Association or Not-for-Profit organisation. At least 5 years' experience in a management role is desired.

  • Tertiary qualification in Business Administration or related field.
  • Extensive (at least 5 years) experience in member-based organisations/associations.
  • Able to interpret market needs and deliver service excellence.
  • Expertise in data-driven decision-making for membership strategies.
  • Outstanding leadership skills, guiding and developing team members.
  • Excellent collaboration and communication skills with stakeholders.
  • Proactive with strong analytical, time management, and problem-solving abilities.
  • Demonstrated exceptional leadership, personal engagement and inclusivity in leading staff.

About the Role

This permanent, full-time role offers a salary of up to $190,000 + Super, depending on experience. You'll work in a hybrid environment, splitting your time between our Sydney CBD office and remote work-from-home arrangements.