Lifecycle Campaign Specialist, B2B

6 days ago

Melbourne, Australia REA Group Full time

- Experience Hybrid working arrangements in a flexible environment - ex: Work from the office or home in a rhythm that suits you- Permanent role based in Melbourne

We're REA
- REA Group

is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Lifecycle Campaign Specialist is a new role that sits within the Lifecycle and Engagement team which is part of Audience & Marketing.

The purpose of the team is to drive audience awareness, engagement and conversion leveraging our marketing technology to deliver personalised omni-channel programs that support our audiences at all stages of their journey.

We help the organization to achieve its purpose of ‘changing the way the world experiences property’ by engaging and retaining our audiences and helping them along their property journey. This role focuses on building deeper relationships with our customer audience, unlocking incremental value for them and the business.

What the role is all about

The Lifecycle Campaign Specialist supports REA’s success in the following ways:- Be part of discovery and experimentation of new customer automation channels in our customer app ‘Ignite’, including Push, in-app message and Web channels within Braze (our future marketing-automation platform)- Develop personalised, relevant and optimised messaging and communications, building an end-to-end journey of customer-led experiences.- Work closely with the customer Product and Product Marketing teams to develop, execute and measure multi-channel campaigns to drive awareness of products, reach revenue targets and maintain customer sentiment.- Develop and execute on a robust optimisation testing stream with continual testing and improvements to be managed within Salesforce Marketing Cloud and Braze channels, with the goal of proving incremental uplift in engagement and conversion.- Analyse the performance of campaigns in all channels and share learnings and actionable insights with the team and broader REA group.- Manage the communication schedule based on contact rules cross-channel to maximise engagement and ROI.- Manage audience targeting, monitoring counts, campaign proofing, testing and launching within Braze and Salesforce Marketing Cloud.- Analyse the performance of campaigns in all channels and share learnings and actionable insights with the team and broader REA group- Maintain a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise.- Be a key contact for stakeholders across REA to advance personalisation opportunities and relevancy in Braze campaigns by maximising use of the platform capabilities.

Who we’re looking for- Strong attention to detail and passion for creating great customer experiences- Ability to identify new opportunities, quantify estimated business and customer Impact, shape Ideas Into actionable campaign plans through to Implementation and post launch analysis-
- Data and results led, experienced in creating testing strategies to increase and measure communication performance.- Perseverance in solving problems and would happily troubleshoot HTML problems, basic SQL or any data issues- Someone willing to get their hands dirty and able to implement but flexible to switch to a more strategic, customer lifecycle and creative lens when required- Creative and experimentation mindset - familiar and experienced in optimisation testing processes, methodology and best practice- Has a desire and willingness to help others- Work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one)

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development - both professionally and personally. Your experience with us is something we take seriously.

We offer:
- A hybrid and flexible approach to working
Flexible parental leave offering for primary and secondary carers- Programs to support mental, emotional, financial and physical health & wellbeing- Our Because We Care program offers employees volunteering leave, community g

  • Lifecycle Campaign Specialist, B2B

    2 weeks ago

    Melbourne, Victoria, Australia REA Group Full time

    Experience Hybrid working arrangements in a flexible environment ex: Work from the office or home in a rhythm that suits you Permanent role based in MelbourneWe're REA REA Groupis not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in...

  • Lifecycle Campaign Specialist, B2B

    2 weeks ago

    Melbourne, Victoria, Australia REA Group Full time

    Experience Hybrid working arrangements in a flexible environment ex: Work from the office or home in a rhythm that suits you Permanent role based in MelbourneWe're REA REA Groupis not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in...

  • Marketing Specialist

    2 months ago

    Melbourne, Australia Liven Full time

    Marketing Specialist - Lifecycle **Marketing Specialist - Lifecycle** **Department**:Marketing **Employment Type**:Full Time **Location**:Melbourne **Reporting To**:Amy van Stekelenburg **Description** Own and drive key projects across the B2C, B2B2C and B2B space. This role is for a generalist someone who is willing to jump in and drive any project...

  • Marketing Specialist

    4 weeks ago

    Melbourne, Australia Liven Full time

    Marketing Specialist - Lifecycle **Marketing Specialist - Lifecycle** **Department**:Marketing **Employment Type**:Full Time **Location**:Melbourne **Reporting To**:Amy van Stekelenburg **Description** Own and drive key projects across the B2C, B2B2C and B2B space. This role is for a generalist someone who is willing to jump in and drive any project...

  • Marketing Specialist

    2 months ago

    Melbourne, Australia Liven Full time

    **Marketing Specialist - Lifecycle** **Department**:Marketing **Employment Type**:Full Time **Location**:Melbourne **Reporting To**:Amy van Stekelenburg **Description** Own and drive key projects across the B2C, B2B2C and B2B space. This role is for a generalist someone who is willing to jump in and drive any project from creating blog posts through to...

  • Marketing Specialist

    4 weeks ago

    Melbourne, Australia Liven Full time

    **Marketing Specialist - Lifecycle** **Department**:Marketing **Employment Type**:Full Time **Location**:Melbourne **Reporting To**:Amy van Stekelenburg **Description** Own and drive key projects across the B2C, B2B2C and B2B space. This role is for a generalist someone who is willing to jump in and drive any project from creating blog posts through to...

  • Lifecycle Campaign Specialist, B2C

    6 days ago

    Melbourne, Australia REA Group Full time

    - Experience Hybrid working arrangements in a flexible environment - ex: Work from the office or home in a rhythm that suits you- Permanent role based in Melbourne We're REA - REA Group is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising...

  • Lifecycle Campaign Specialist, B2C

    2 weeks ago

    Melbourne, Victoria, Australia REA Group Full time

    Experience Hybrid working arrangements in a flexible environment ex: Work from the office or home in a rhythm that suits you Permanent role based in MelbourneWe're REA REA Groupis not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in...

  • B2b Marketing Specialist

    2 months ago

    Melbourne, Australia Liven Full time

    B2B Marketing Specialist **B2B Marketing Specialist** **Department**:Marketing **Employment Type**:Full Time **Location**:Melbourne **Reporting To**:Amy van Stekelenburg **Description** Assume ownership and lead pivotal initiatives within the B2B sector. This role is tailored for a seasoned B2B professional with a proven track record in this domain,...

  • B2b Marketing Specialist

    4 weeks ago

    Melbourne, Australia Liven Full time

    B2B Marketing Specialist **B2B Marketing Specialist** **Department**:Marketing **Employment Type**:Full Time **Location**:Melbourne **Reporting To**:Amy van Stekelenburg **Description** Assume ownership and lead pivotal initiatives within the B2B sector. This role is tailored for a seasoned B2B professional with a proven track record in this domain,...

  • B2b Marketing Specialist

    2 months ago

    Melbourne, Australia Liven Full time

    **B2B Marketing Specialist** **Department**:Marketing **Employment Type**:Full Time **Location**:Melbourne **Reporting To**:Amy van Stekelenburg **Description** Assume ownership and lead pivotal initiatives within the B2B sector. This role is tailored for a seasoned B2B professional with a proven track record in this domain, showcasing a strong history...

  • B2b Marketing Specialist

    4 weeks ago

    Melbourne, Australia Liven Full time

    **B2B Marketing Specialist** **Department**:Marketing **Employment Type**:Full Time **Location**:Melbourne **Reporting To**:Amy van Stekelenburg **Description** Assume ownership and lead pivotal initiatives within the B2B sector. This role is tailored for a seasoned B2B professional with a proven track record in this domain, showcasing a strong history...

  • Lifecycle Marketing Lead B2B

    4 weeks ago

    Melbourne, Australia Canva Full time

    Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship campus is in Sydney....

  • Campaign Manager, Lifecycle

    2 weeks ago

    Melbourne, Australia Origin Energy Full time

    Define and deliver customer communications across the customer lifecycle - Initial 12 month contract with potential for extension - Melbourne based **Delivering good energy starts from within** It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner...

  • Campaign Manager, Lifecycle

    2 weeks ago

    Melbourne, Victoria, Australia Origin Energy Services Ltd Full time

    Define and deliver customer communications across the customer lifecycle Initial 12 month contract with potential for extension Melbourne based Delivering good energy starts from within It's an exciting time to join Origin. Creating a great place to work means together we're progressing our ambition to lead the energy transition through cleaner energy and...

  • Campaign Manager, Lifecycle

    1 month ago

    Melbourne, Australia Origin Energy Services Ltd Full time

    Define and deliver customer communications across the customer lifecycle Initial 12 month contract with potential for extension Melbourne based Delivering good energy starts from within It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner...

  • Campaign Manager, Lifecycle

    2 weeks ago

    Melbourne, Victoria, Australia Origin Energy Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Define and deliver customer communications across the customer lifecycle Initial 12 month contract with potential for extension Delivering good energy starts from within It's an exciting time to join Origin....

  • Campaign Manager, Lifecycle

    4 weeks ago

    Melbourne, Australia Origin Energy Services Ltd Full time

    Define and deliver customer communications across the customer lifecycle Initial 12 month contract with potential for extension Melbourne based Delivering good energy starts from within It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner...

  • Channel Specialist

    3 days ago

    Melbourne, Australia Jetstar Full time

    **Join and shape a growing Digital team at Jetstar**: - ** Flexible ways of working - hybrid model with 3 days onsite**: - ** Full time permanent opportunity, based at our head office in Collingwood** If you’ve ever thought about a career in aviation — now is the perfect time to take off with Jetstar! We are undertaking one of the biggest recruitment...

  • B2b Marketing Specialist

    4 weeks ago

    Melbourne, Australia On AG Full time

    **In short**: The B2B Marketing Specialist Oceania is a dynamic marketer to take On to the next phase by helping to craft the brand experience in our Wholesale channel in Oceania, authentically bringing to life On’s mission through Trade Marketing. You will partner closely with the local country team to execute the brand strategy across key accounts and...