Lifecycle Campaign Specialist, B2C

2 weeks ago

Melbourne, Victoria, Australia REA Group Full time

  • Experience Hybrid working arrangements in a flexible environment ex: Work from the office or home in a rhythm that suits you
  • Permanent role based in Melbourne
We're REA

  • REA Group
is not your average digital business.

From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property.

No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact.

As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in


The Lifecycle Campaign Specialist is a new role that sits within the Lifecycle and Engagement team which is part of Audience & Marketing.


The purpose of the team is to drive audience awareness, engagement and conversion leveraging our marketing technology to deliver personalised omni-channel programs that support our audiences at all stages of their journey.


We help the organization to achieve its purpose of 'changing the way the world experiences property' by engaging and retaining our audiences and helping them along their property journey.

This role focuses on building deeper relationships with our customer audience, unlocking incremental value for them and the business.

What the role is all about

The Lifecycle Campaign Specialist supports REA's success in the following ways:
  • Provide continually personalised, relevant and optimised messaging and communications, building an end
  • to
  • end journey of consumer lead
  • experiences.
  • Own, manage and drive new member acquisition campaigns, and the member engagement communications program.
  • Work closely with the News and Content team to deliver communications to drive audience growth and visits to News, Guides and REA Insights
  • Manage product promotions with lifecycle communications that balance consumer relevancy with maximising ROI for REA.
  • Develop and execute on a robust optimisation testing stream with continual testing and improvements to be managed within all Braze channels, canvases and campaigns with the goal of proving incremental uplift in engagement and conversion.
  • Manage audience targeting, monitoring counts, campaign proofing, testing and launching within Braze.
  • Build and develop a content implementation plan across all Braze channels and priority lifecycle segments
  • work closely with key stakeholders to facilitate personalisation opportunities throughout the journey.
  • Manage the communication schedule based on contact rules cross
  • channel to maximise engagement and ROI.
  • Analyse the performance of campaigns in all channels and share learnings and actionable insights with the team and broader REA group.
  • Be a key contact for stakeholders across REA to advance personalisation opportunities and relevancy in Braze campaigns by maximising use of the platform capabilities.
  • Maintain a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise.
Who we're looking for Ability to identify new opportunities, quantify estimated business and consumer impact, and shape ideas into actionable campaign plans- Ability to manage the design and execution of a lifecycle marketing campaign or journey end
  • to
-end, including post campaign report and analysis- Strong attention to detail and passion for creating great user experiences- Data and results led, experienced in creating testing strategies to increase and measure communication performance- Creative and experimentation mindset - familiar and experienced in optimisation testing processes, methodology and best practice- Perseverance in solving problems and would happily troubleshoot HTML problems or any data issues- Ability to build and maintain strong relationships, and has strong communication skills- Has a desire and willingness to help others- Work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one)

The REA experience

The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development - both professionally and personally. Your experience with us is something we take seriously.

We offer:

  • A hybrid and flexible approach to working
Flexible parental leave offering for primary and secondary carers- Programs to support mental, emotional, financial and physical health & wellbeing- Our Because We Care program offers employees volunteering leave, commu

  • Lifecycle Campaign Specialist, B2B

    2 weeks ago

    Melbourne, Victoria, Australia REA Group Full time

    Experience Hybrid working arrangements in a flexible environment ex: Work from the office or home in a rhythm that suits you Permanent role based in MelbourneWe're REA REA Groupis not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in...

  • Lifecycle Campaign Specialist, B2B

    2 weeks ago

    Melbourne, Victoria, Australia REA Group Full time

    Experience Hybrid working arrangements in a flexible environment ex: Work from the office or home in a rhythm that suits you Permanent role based in MelbourneWe're REA REA Groupis not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in...

  • Campaign Manager, Lifecycle

    2 weeks ago

    Melbourne, Victoria, Australia Origin Energy Services Ltd Full time

    Define and deliver customer communications across the customer lifecycle Initial 12 month contract with potential for extension Melbourne based Delivering good energy starts from within It's an exciting time to join Origin. Creating a great place to work means together we're progressing our ambition to lead the energy transition through cleaner energy and...

  • Campaign Manager, Lifecycle

    2 weeks ago

    Melbourne, Victoria, Australia Origin Energy Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: Define and deliver customer communications across the customer lifecycle Initial 12 month contract with potential for extension Delivering good energy starts from within It's an exciting time to join Origin....

  • Marketing Specialist

    2 weeks ago

    Melbourne, Victoria, Australia Liven Full time

    Marketing Specialist - LifecycleMarketing Specialist - LifecycleDepartment:MarketingEmployment Type:Full TimeLocation:MelbourneReporting To:Amy van StekelenburgDescriptionOwn and drive key projects across the B2C, B2B2C and B2B space. This role is for a generalist someone who is willing to jump in and drive any project from creating blog posts through to in...

  • Lifecycle Campaign Manager, Customer

    2 weeks ago

    Melbourne, Victoria, Australia REA Group Full time

    Experience Hybrid working arrangements in a flexible environment ex: Work from the office or home in a rhythm that suits you Permanent role based in MelbourneWe're REA REA Groupis not your average digital business. From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in...

  • Campaign Manager, Lifecycle

    2 weeks ago

    Melbourne, Victoria, Australia Origin Energy Full time

    Key role in campaign design, execution and optimisation Drive our customer happiness Melbourne basedWorking for usAt Origin we have a strong purpose and values that challenge us to find the answers to the big energy questions. Every person that works with us helps us reach that goal. If you bring good energy to Origin, you'll get it in return. A challenging...

  • Marketing Campaign Manager

    5 days ago

    Melbourne, Victoria, Australia Aquent Full time

    Marketing Campaign ManagerExciting role managing a national B2C campaign for an ASX top 1005-month contract opportunityHybrid – 2 days from home and 3 days at Chadstone office (free parking)Leading a collaborative team to deliver multi-tactical campaigns, bringing together deliverables across media and creative agencies, working with the internal creative...

  • CRM Specialist

    2 weeks ago

    Melbourne, Victoria, Australia New Chapter Talent Full time

    Port Melbourne Located Flex WFH (3 x days at home / 2 x days in the office)A fantastic opportunity is currently available to join a leading national retailer as a CRM Engagement Specialist. Joining the loyalty team you will play a key role supporting the development and execution of all loyalty activities across B2B & B2C customer segments.The Company:One of...

  • Marketing Campaign Specialist

    2 weeks ago

    Melbourne, Victoria, Australia Zone IT Solutions Full time

    We are looking for Campaign specialists for a Sydney based project.Requirements:You role and responsibility will include:Responsibility for designing, executing and evaluating campaigns, promotions and market strategies that will assist in achieving specified business objectives Project manage inhouse creative production Develop content for marketing...

  • Marketing Campaign Specialist

    2 weeks ago

    Melbourne, Victoria, Australia Zone IT Solutions Full time

    We are looking for Campaign specialists for a Sydney based project. You role and responsibility will include:Responsibility for designing, executing and evaluating campaigns, promotions and market strategies that will assist in achieving specified business objectives Project manage in-house creative production Develop content for marketing material such as...

  • Campaign and Communications Specialist

    2 weeks ago

    Melbourne City Centre, Victoria, Australia Guild Group Full time

    Job Number:493150Work type:Full Time PermanentLocation:Melbourne (CBD)Categories:Marketing & CommunicationsThe OrganisationFor almost 60 years, Guild Insurance has provided innovative and progressive professional indemnity, business, and personal lines insurance solutions. Guild Group continues to innovate and challenge the way they do things, so there...

  • Lifecycle Marketing Specialist

    2 weeks ago

    Melbourne, Victoria, Australia Xero Full time

    Job Title: Lifecycle Marketing SpecialistXero: Empowering businesses to succeedHow you'll make an impact:As a Lifecycle Marketing Specialist at Xero, you'll be instrumental in driving the execution of the global lifecycle and engagement strategy. Working closely with the Lifecycle Marketing Manager, your role will involve crafting personalized customer...

  • Marketing Specialist

    2 weeks ago

    Melbourne, Victoria, Australia NexVentur Full time

    Australia - IT & Marketing:Marketing Specialist - Melbourne:Location:MelbourneSalary:Competitive DOEPosition:Full TimeOur client is a specialist in construction with three business areas: Blue Collar Recruitment, White Collar Recruitment and Construction plant and machinery hire. They have built up a reputation for exceptional service and a substantial...

  • Campaign Marketing Specialist

    2 weeks ago

    Melbourne, Victoria, Australia CVinternational Full time

    Campaign Marketing Specialist - Apparel Brand Brand Management (Marketing & Communications) Our client is currently looking for a Campaign Marketing Specialist to join their team, this is a rare opportunity to join an established retail apparel brand reporting into the Head of Marketing. Responsibilities:Creating and running marketing campaigns that align...

  • Campaigns Specialist

    2 weeks ago

    Melbourne, Victoria, Australia HESTA Full time

    Campaigns SpecialistBe inspired everyday - let your work make a differenceAt HESTA we're a leading national superannuation fund dedicated to people working in health and community services - a growing sector of ordinary people doing extraordinary things, day in day out, right across Australia.More than 1 million Australians trust HESTA with their money. So...

  • Marketing & Communications Specialist

    2 weeks ago

    Melbourne, Victoria, Australia 4C Recruitment Solutions Full time

    · Maternity leave role – fixed term contract 12 months · Reports to Director of Fundraising & Marketing · Hybrid – 2 days per week in the office · Disability Services Sector Exciting opportunity for creative marketing and comms specialist with a mix of B2B and B2C experience to join this national charity providing disability services. Reporting to a...

  • Customer Marketing Campaign Specialist

    2 weeks ago

    Melbourne, Victoria, Australia VOCUS Full time

    Join an ambitious Telco in an exciting phase of growth Thrive in a company with a great working culture and great leaders Do It. Own it. Love it.Our business is crazy about customers. We use disruptive thinking every day to deliver incredible experiences to our customers and teams. We empower our people toDo it. Own it. Love it. and that's why they choose to...

  • Campaign Marketing Specialist

    2 weeks ago

    Melbourne, Victoria, Australia Kmart Full time

    Brighter Futures Start HereAs Australia's biggest and most loved retailer, we've been brightening up everyday life for families for over 50 years. At our stores, distribution centres, and offices in Australia and New Zealand. All around the globe. Our diverse and inclusive 47,000 strong team come together for a common cause. Giving families easy access to...

  • Campaign Specialist

    2 weeks ago

    Melbourne, Victoria, Australia Ryman Healthcare Full time

    There's nothing like marketing a market leader. Join our growing, successful and pioneering team and take your career to new heights Permanent fulltime position & hybrid working model Southbank office overlooking the Yarra, 3 min walk to Flinders Street Station Continue to develop your technical skills in a dynamic commercial environmentRyman HealthcareAt...