Campaign Manager, Lifecycle

1 week ago

Melbourne, Victoria, Australia Origin Energy Full time

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  • Define and deliver customer communications across the customer lifecycle
  • Initial 12 month contract with potential for extension

Delivering good energy starts from within

It's an exciting time to join Origin. Creating a great place to work means together we're progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We're always looking for better ways to deliver for our customers – and for our people.

About the role

As a CRM Campaign Manager, you will be unapologetic about our marketing mission. You will lead the creation, development and execution of our owned and paid channel activity through our strategic martech platform Braze. You will embrace the freedom and responsibility to define and deliver customer communications across the customer lifecycle that result in customer happiness and increase customer lifetime value during key customer moments.

Initial 12 month contract with potential for extension.

Key responsibilities:

  • You'll work closely with the Strategic Marketing Manager and Customer Engagement Platform Manager to execute and achieve set of marketing objectives and targets, through our owned and paid channels via Braze that deliver on customer lifetime value and customer happiness.
  • You'll have strong experience in campaign design and execution across multiple channels including email, sms, mobile marketing and in app messaging. You're able to create and optimise customer journeys across multiple touchpoints and actively monitor various customer feedback loops to ensure campaigns and lifecycle communications deliver on their main objective.
  • Experienced in collaborating with data teams to provide new data points to enhance campaign design.
  • Comfortable with building email templates using supplied HTML, add personalisation, tracking and ensuring best practices and quality are met.
  • As part of your campaign design, you'll work closely with our Centre of Excellence team - content, social, design to support the execution and experiment with different content to drive business and customer results.

What will you bring?

You're a customer champion. Data savvy with experience in campaign design, and some major runs on the board when it comes to campaign delivery. You're passionate about all things customer experience, campaign execution and optimisation.

More about you...

  • Experience in building and executing complex journeys that encompass multiple channels and varying levels of personalisation (experience with liquid is a bonus)
  • Ability to identify critical customer episodes and journeys and define target state customer communications to eliminate pain points.
  • You have solid training and hands on experience with either Braze (our platform of choice) or other market leading martech platforms such as Salesforce Marketing Cloud or Marketo.
  • Skilled at developing emotionally highly personalised campaigns and think "beyond the click" to drive conversion across website, app, various touchpoints.
  • Excellent collaborator and communicator– able to gain buy-in from stakeholders and contributors for programs.

For more information, please contact Katrina Spence - ., quote Requisition ID 86550 or apply now.

Origin - Where good change happens

At Origin, we're powered by people who believe in creating change.

We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.

To learn more about who we are, and what we do, visit our website:

You will be required to meet Origin's employment criteria which may include a criminal history check and pre-employment medical (including drug & alcohol testing).

Please note unsolicited CVs from agencies will not be accepted.

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.

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