Lifecycle Campaign Specialist, B2C

1 week ago

Melbourne, Australia REA Group Full time

- Experience Hybrid working arrangements in a flexible environment - ex: Work from the office or home in a rhythm that suits you- Permanent role based in Melbourne

We're REA
- REA Group

is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Lifecycle Campaign Specialist is a new role that sits within the Lifecycle and Engagement team which is part of Audience & Marketing.

The purpose of the team is to drive audience awareness, engagement and conversion leveraging our marketing technology to deliver personalised omni-channel programs that support our audiences at all stages of their journey.

We help the organization to achieve its purpose of ‘changing the way the world experiences property’ by engaging and retaining our audiences and helping them along their property journey. This role focuses on building deeper relationships with our customer audience, unlocking incremental value for them and the business.

What the role is all about

The Lifecycle Campaign Specialist supports REA’s success in the following ways:- Provide continually personalised, relevant and optimised messaging and communications, building an end-to-end journey of consumer lead-experiences.- Own, manage and drive new member acquisition campaigns, and the member engagement communications program.- Work closely with the News and Content team to deliver communications to drive audience growth and visits to News, Guides and REA Insights- Manage product promotions with lifecycle communications that balance consumer relevancy with maximising ROI for REA.- Develop and execute on a robust optimisation testing stream with continual testing and improvements to be managed within all Braze channels, canvases and campaigns with the goal of proving incremental uplift in engagement and conversion.- Manage audience targeting, monitoring counts, campaign proofing, testing and launching within Braze.- Build and develop a content implementation plan across all Braze channels and priority lifecycle segments - work closely with key stakeholders to facilitate personalisation opportunities throughout the journey.- Manage the communication schedule based on contact rules cross-channel to maximise engagement and ROI.- Analyse the performance of campaigns in all channels and share learnings and actionable insights with the team and broader REA group.- Be a key contact for stakeholders across REA to advance personalisation opportunities and relevancy in Braze campaigns by maximising use of the platform capabilities.- Maintain a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise.

Who we’re looking for-
- Ability to identify new opportunities, quantify estimated business and consumer impact, and shape ideas into actionable campaign plans- Ability to manage the design and execution of a lifecycle marketing campaign or journey end-to-end, including post campaign report and analysis- Strong attention to detail and passion for creating great user experiences- Data and results led, experienced in creating testing strategies to increase and measure communication performance- Creative and experimentation mindset - familiar and experienced in optimisation testing processes, methodology and best practice- Perseverance in solving problems and would happily troubleshoot HTML problems or any data issues- Ability to build and maintain strong relationships, and has strong communication skills- Has a desire and willingness to help others- Work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one)

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development - both professionally and personally. Your experience with us is something we take seriously.

We offer:
- A hybrid and flexible approach to working
Flexible parental leave offering for primary and secondary carers- Programs to support mental, emotional, financial and physical health & wellbeing- Our Because We Care program offers employees volunteering leave, commu

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