Lifecycle Marketing Lead B2B

4 weeks ago

Melbourne, Australia Canva Full time

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

  • Setting strategy for triggered communication flows using Pardot & Braze
  • Working with technical teams to automate programs for efficiency and scale 
  • Prioritising stakeholder requests against our team’s capacity
  • Communicating strategy & decisions to senior stakeholders

You're probably a match if

  • You possess team leadership/management experience - this role will have a team of 3 direct reports
  • B2B Systems integration experience - understanding of the landscape of B2B communications tools such as Pardot and Braze
  • Messaging Craft - understanding of how to add value to a users’ experience via lifecycle
  • Technical Skill - experience creating triggers where data inputs were not yet native to marketing tool
  • Automation mindset - create solutions that scale wins despite complexity in the offering across global contexts
  • Understands the magic of Canva - consider our unique value proposition and work that into recommendations for programs that are uniquely Canva
  • Business Rigor - ability to forecast potential impact and prioritise the highest potential ideas 
  • Builds Effective Relationships across the matrixed org
  • SaaS experience required

About the team

Canva’s Lifecycle Marketing Team is on a mission to help users achieve their goals and grow with Canva. We do this by identifying ways to delight users, delivering educational and enriching content, and launching experiments to continuously learn and improve. We specialise in leveraging owned channels to deliver tangible value to users.

But don't just take our word for it, check out what fellow Lifecycle Lead - Jackie Hill, has to say about working in Lifecycle Marketing at Canva -

“Our team is in an exciting place in the business because we get the opportunity to connect directly with our community and help users explore all of the amazing tools available in Canva. We often have the privilege of testing new ideas in our channels and being a hub for experimentation. Plus, we’re on an amazing trajectory with award winning campaigns and a super talented team who inspire me daily."

The Interim B2B Lead on the Lifecycle Marketing team will play a crucial role during a B2B messaging platform consolidation project and will have a hand in making key decisions about how we communicate with leads and users alike. Working in collaboration with the MarTech and Marketing Operations teams, you’ll set the strategy for all communications flows that address leads for our Enterprise offering, and oversee teams managing self serve product adoption and monetization flows.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you

Please note that contractor-accreditation meetings are conducted virtually.

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