B2b Marketing Specialist

6 months ago

Melbourne, Australia Liven Full time

**B2B Marketing Specialist**

**Department**:Marketing

**Employment Type**:Full Time

**Location**:Melbourne

**Reporting To**:Amy van Stekelenburg

**Description**

Assume ownership and lead pivotal initiatives within the B2B sector. This role is tailored for a seasoned B2B professional with a proven track record in this domain, showcasing a strong history of successful collaboration with Product and Product Marketing teams.

**Key Responsibilities**
- Develop sales enablement content to support the sales team and help drive sales.
- Support development and delivery of end-to-end marketing campaigns aligned with marketing plans and business objectives to acquire, engage and retain customers.
- Event management across internal & external events - manage all aspects of event execution, including contract negotiation, coordination, and stakeholder communication.
- Help drive sales enablement and education across the business
- Excellent interpersonal skills with the ability to work collaboratively across an organisation and develop strong relationships and networks
- Content creation: Collaborate with cross-functional teams to develop content strategies aligned with business objectives and audience preferences. Ensure content consistency with brand voice, message, and overall marketing strategies.
- Assist PM's with product launches and communication strategies
- Analytics and Reporting: Monitor key metrics and generate reports to track the performance of campaigns. Analyse data to identify trends, insights, and areas for improvement. Make data-driven recommendations.
- Identify key customer segments and tailor campaigns and communications strategy to them.

**Skills Knowledge and Expertise**
- Proficiency in using digital marketing tools and platforms, ideal experience with Hubspot and or Braze.
- Creative mindset with the ability to craft engaging and persuasive copy.
- Proactive and self-driven, with strong problem-solving skills and the ability to work autonomously.
- Strong analytical skills to interpret data and derive actionable insights for optimisation.
- Effective communication skills to collaborate with cross-functional teams and present insights.
- Result-oriented approach with the ability to manage multiple campaigns and projects simultaneously.
- Understanding of user experience and conversion optimisation principles.
- Continuous learning mindset to stay updated with industry trends and best practices.
- Ability to work collaboratively within a team and independently.

**Education/Qualifications**:

- Tertiary Qualifications in Marketing, Advertising or PR or similar

**Experience**:

- 3+ years experience in a similar role

**The mindset required to be successful in this role**:

- Self starter
- Creative
- Resourceful

**What's in it for you?**
- Elevate Your Career with Top Hospitality Accounts.
- Fuel Your Growth with Innovative SaaS Marketing Tools.
- Harness Cutting-Edge Tech for Impactful Campaigns.
- Explore Global Markets with Leading Hospitality Brands.
- Secure Measurable Impact and Career Advancement.

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