B2b Marketing Specialist

2 weeks ago


Melbourne, Australia Liven Full time

B2B Marketing Specialist

**B2B Marketing Specialist**

**Department**:Marketing

**Employment Type**:Full Time

**Location**:Melbourne

**Reporting To**:Amy van Stekelenburg

**Description**

Assume ownership and lead pivotal initiatives within the B2B sector. This role is tailored for a seasoned B2B professional with a proven track record in this domain, showcasing a strong history of successful collaboration with Product and Product Marketing teams.

**Key Responsibilities**
- Develop sales enablement content to support the sales team and help drive sales.
- Support development and delivery of end-to-end marketing campaigns aligned with marketing plans and business objectives to acquire, engage and retain customers.
- Event management across internal & external events - manage all aspects of event execution, including contract negotiation, coordination, and stakeholder communication.
- Help drive sales enablement and education across the business
- Excellent interpersonal skills with the ability to work collaboratively across an organisation and develop strong relationships and networks
- Content creation: Collaborate with cross-functional teams to develop content strategies aligned with business objectives and audience preferences. Ensure content consistency with brand voice, message, and overall marketing strategies.
- Assist PM's with product launches and communication strategies
- Analytics and Reporting: Monitor key metrics and generate reports to track the performance of campaigns. Analyse data to identify trends, insights, and areas for improvement. Make data-driven recommendations.
- Identify key customer segments and tailor campaigns and communications strategy to them.

**Skills Knowledge and Expertise**
- Proficiency in using digital marketing tools and platforms, ideal experience with Hubspot and or Braze.
- Creative mindset with the ability to craft engaging and persuasive copy.
- Proactive and self-driven, with strong problem-solving skills and the ability to work autonomously.
- Strong analytical skills to interpret data and derive actionable insights for optimisation.
- Effective communication skills to collaborate with cross-functional teams and present insights.
- Result-oriented approach with the ability to manage multiple campaigns and projects simultaneously.
- Understanding of user experience and conversion optimisation principles.
- Continuous learning mindset to stay updated with industry trends and best practices.
- Ability to work collaboratively within a team and independently.

**Education/Qualifications**:

- Tertiary Qualifications in Marketing, Advertising or PR or similar

**Experience**:

- 3+ years experience in a similar role

**The mindset required to be successful in this role**:

- Self starter
- Creative
- Resourceful

**What's in it for you?**
- Elevate Your Career with Top Hospitality Accounts.
- Fuel Your Growth with Innovative SaaS Marketing Tools.
- Harness Cutting-Edge Tech for Impactful Campaigns.
- Explore Global Markets with Leading Hospitality Brands.
- Secure Measurable Impact and Career Advancement.

Job ID 04e39c76-414f-491f-9b5b-4095f2659952


  • B2b Marketing Analyst

    4 weeks ago


    Melbourne, Australia Bayside Group Full time

    **Location**: Melbourne - Victoria **WorkType**: Contractor Want to work for a company that is passionate about what the world wants and needs to be a better and more balanced energy system? A company that is committed to fostering an inclusive team and ensures they supports their people ensuring they are all treated with respect. The purpose of the B2B...


  • Melbourne, Australia Ampersand Full time

    **Implement and execute the marketing activity for the Victorian office**: - **Full time or part time considered**: - **$100,000 - $120,000** Ampersand International have been appointed by a highly regarded professional services firm to appoint an innovation-driven and ambitious Marketing Specialist. This is a hands-on role responsible for developing and...


  • Melbourne, Australia Paxus Full time

    **About the role**: - The position sits within the Marketing team and reports to the Head of Digital Acquisition. You’ll be responsible for creating channel specific lifecycle strategies for prospects, students, and B2B clients that drive acquisition, retention, engagement and maximises customer lifetime value. - Your creative side comes into play when...

  • Marketing Specialist

    4 weeks ago


    Melbourne, Australia AGL Energy Full time

    Join the change. Together, we’ll make history. As we keep the lights on for over four million customers and move towards a more sustainable way of life, it’s an exciting time to be at AGL. We’re re-imagining how homes and business live and work across the country and we want you to be a part of it. This moment will define our time, and your career as...

  • Marketing Manager

    1 month ago


    Melbourne, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Melbourne VIC**Classification**: - Advertising / Media / Publishing**Sub Classification**: - Advertising Specialist**Reference #**: - 3656084**Contact Name**: - Luke Cranswick- **Salary**: - $110,000.00 - $120,000.00 Year $110k - $120k base + superOur client in the digital space has experienced significant...

  • Uat Test Lead

    1 month ago


    Melbourne, Australia Speller International Full time

    **Role** We are seeking an UAT Test Lead, to help our client B2B eCommerce platforms. This is a hands-on testing role, with the ability to co-ordinate and run the UAT test sessions. **Experience** - Plan & manage dedicated UAT sessions with Program Test Manager. - Ensure Business SMEs engaged have required access to the test environments and Test Data set...


  • Melbourne, Australia AustralianSuper Full time

    At AustralianSuper, we truly care about our colleagues.We know work and life are intertwined. That’s why we support the diverse needs of everyone and have policies that enable us all to thrive and be truly flexible. We ensure diversity is celebrated for the opportunity it provides us all to learn and grow and deliver better outcomes for members. **Your...

  • Marketing Specialist

    1 month ago


    Melbourne, Australia OpenTable Full time

    With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve...


  • Melbourne, Australia Another Recruitment Company (A.R.C) Full time

    Leading manufacturer & B2B retailer - US & Oz based - Tech skills - Google Analytics, Google Ads, LinkedIn / Facebook / Instagram Ads, CRM / marketing automation (HubSpot is a plus), CMS (Wordpress is a plus) - Nice-to-have - SEO (basic) **Job Types**: Full-time, Part-time, Permanent **Salary**: $80,000.00 - $90,000.00 per year **Benefits**: - Work from...


  • Melbourne, Australia McMillan Shakespeare Full time

    Do you want to join a dynamic team and create and deliver differentiated customer experiences? At MMSG we help customers do more with their money and help to make their daily lives easier through financial products such as salary packaging, novated leases or NDIS plan management. This role will partner with our NDIS focused Plan Partners business to lead...


  • Melbourne, Australia Vanguard Full time

    **About Vanguard** Vanguard Australia has been helping investors achieve their long-term financial goals for over 20 years. Serving institutional and individual clients, and financial advisers, we offer investment solutions that are low-cost, diversified and robust through time. With more than AUD $11 trillion in assets under management Vanguard is one of...

  • Marketing Coordinator

    16 hours ago


    Melbourne, Australia people2people Full time

    Industry-leading specialist law firm - Melbourne CBD location - Friendly and welcoming culture with work from home flexibility THE FIRM With over 600 staff across offices nationally this leading specialist law firm prides itself on its industry-leading approach with an emphasis on technical excellence and collaborative, forward-thinking teams. Join a firm...


  • Melbourne, Australia Hurtigruten Full time

    For 130 years, we’ve been committed to continuously improving what we do for our guests and the people we work with. They will coordinate and assist with the planning and development of Marketing campaigns for the organisation and in relation to all marketing channels. Activities range from the creation of Marketing assets, brochures (digital and...


  • Melbourne, Australia REA Group Full time

    - Experience Hybrid working arrangements in a flexible environment - ex: Work from the office or home in a rhythm that suits you- Permanent role based in Melbourne We're REA - REA Group is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising...

  • B2B Sales Manager

    2 weeks ago


    Melbourne, Australia Allura Partners Full time

    Opportunity to join a high growth global leader$160K + super - plus benefits!Melbourne based - excellent culture and team Are you a B2B Sales Manager looking for an exciting role that combines the thrill of the hunt with strategic partnership? This organisation has a strong local presence in the market (circa 60 in Melbourne) with limited sales...

  • Marketing Manager

    1 month ago


    Melbourne, Australia S2M Full time

    $110k base + super - Opportunity to take charge of the marketing function - WFH days Our client in the digital space has experienced significant growth in recent years and currently looking for a B2B **Digital** **Marketing Lead** to grow and lead the marketing and lead generation activities, working closely with the senior leadership team. This is an...

  • Marketing Specialist

    1 month ago


    Melbourne, Australia Magic Hand Car Wash Franchisor Pty Ltd Full time

    Join a Thriving Team and Make an Impact as a Marketing Specialist! Are you a creative and strategic thinker with a passion for marketing? If so, we have an exciting opportunity that will ignite your career! **Our Company** Magic Hand Car Wash is an industry-leading national chain of car washes. **Your Role** As a Marketing Specialist, you will play a...

  • Marketing Specialist

    4 weeks ago


    Melbourne, Australia elle belle recruitment Full time

    Prestigious Melb CBD location - Permanent opportunity within a friendly supportive team - Benefits abound! Showcase your sales and marketing prowess Are you ready to embark on an exciting career journey with one of Australia's leading precious metals companies? Our client is expanding across states and is on the lookout for a dynamic Sales & Marketing...


  • Melbourne, Australia Hudson Australia Full time

    **Are You Ready to Shape the Future of Education? Join this company dedicated to finding teachers their next dream job as their New Marketing Specialist!** **Location**: Melbourne with Hybrid Working Options **Sector**: Education **Contract**: Full-time This company dedicated to teacher's careers is passionate about reinventing the educational landscape....

  • Marketing Specialist

    4 weeks ago


    Melbourne, Australia Easygo Gaming Full time

    **Craft Your Future: Join Us as a Marketing Specialist Shaping Innovation in Online Gaming!** **What's in it for you?** Embark on a fulfilling career journey as a Marketing Specialist with us, where you will thrive in a fast-paced environment with significant ownership over your role. Here, you won't just be shaping cutting-edge marketing strategies; you'll...