Lifecycle Campaign Specialist, B2B

1 week ago

Melbourne, Victoria, Australia REA Group Full time

  • Experience Hybrid working arrangements in a flexible environment ex: Work from the office or home in a rhythm that suits you
  • Permanent role based in Melbourne
We're REA

  • REA Group
is not your average digital business.

From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property.

No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact.

As such, we're proud to be named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Lifecycle Campaign Specialist sits within the Lifecycle and Engagement team which is part of Audience & Marketing.


The purpose of the team is to drive audience awareness, engagement and conversion leveraging our marketing technology to deliver personalised omni-channel programs that support our audiences at all stages of their journey.


We help the organization to achieve its purpose of 'changing the way the world experiences property' by engaging and retaining our audiences and helping them along their property journey.

This role focuses on building deeper relationships with our customer audience, unlocking incremental value for them and the business.

What the role is all about

The Lifecycle Campaign Specialist supports REA's success in the following ways:
  • Be part of discovery and experimentation of new customer automation channels in our customer app 'Ignite', including Push, in
  • app message and Web channels within Braze (our future marketing
  • automation platform)
  • Develop personalised, relevant and optimised messaging and communications, building an end
  • to
  • end journey of customer
  • led experiences.
  • Work closely with the customer Product and Product Marketing teams to develop, execute and measure multi
  • channel campaigns to drive awareness of products, reach revenue targets and maintain customer sentiment.
  • Develop and execute on a robust optimisation testing stream with continual testing and improvements to be managed within Salesforce Marketing Cloud and Braze channels, with the goal of proving incremental uplift in engagement and conversion.
  • Analyse the performance of campaigns in all channels and share learnings and actionable insights with the team and broader REA group.
  • Manage the communication schedule based on contact rules cross
  • channel to maximise engagement and ROI.
  • Manage audience targeting, monitoring counts, campaign proofing, testing and launching within Braze and Salesforce Marketing Cloud.
  • Analyse the performance of campaigns in all channels and share learnings and actionable insights with the team and broader REA group
  • Maintain a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise.
  • Be a key contact for stakeholders across REA to advance personalisation opportunities and relevancy in Braze campaigns by maximising use of the platform capabilities.


Who we're looking for- Strong attention to detail and passion for creating great customer experiences- Ability to identify new opportunities, quantify estimated business and customer Impact, shape Ideas Into actionable campaign plans through to Implementation and post launch analysis Data and results led, experienced in creating testing strategies to increase and measure communication performance.

- Perseverance in solving problems and would happily troubleshoot HTML problems, basic SQL or any data issues- Someone willing to get their hands dirty and able to implement but flexible to switch to a more strategic, customer lifecycle and creative lens when required- Creative and experimentation mindset - familiar and experienced in optimisation testing processes, methodology and best practice- Has a desire and willingness to help others- Work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one)

The REA experience

The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. We're committed to your development - both professionally and personally. Your experience with us is something we take seriously.

We offer:

  • A hybrid and flexible approach to working
Flexible parental leave offering for primary and secondary carers- Programs to support mental, emotional, financial and physical health & wellbeing- Our Because We Care program offers employees volunteering leave, community grants, matched payr

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