Omnichannel Customer Engagement Capability Manager

2 months ago

Sydney, Australia Lilly Full time

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

**Overall Job Purpose**:
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

The Omnichannel Marketing Capabilities Manger plays a critical role in accelerating reach to patients by overseeing omnichannel marketing across ANZ brands. This position requires a strategic thinker who can effectively influence across brands and enable strong execution of effective omnichannel campaigns to enhance customer engagement across channels.

**Key Responsibilities**:

- Partner across all cross-functional ANZ brand teams to embed Omnichannel strategy, development and execution consistently across ANZ brands, including Campaign Development, Campaign optimization, CET data entry, etc.
- Identify gaps and propose Solutions to effectively embed Omnichannel Capabilities within each brand team
- Establish and lead monthly governance to monitor existing campaigns and adjust based on performance
- Partner with brand teams on the development and implementation of _new and major_ digital solutions, including developing & embedding marketing automation capabilities
- Partner with sales capabilities and sales leadership to drive more coordinated customer engagement across brand teams and sales teams
- Represent ANZ in Regional and Global Multichannel Marketing initiatives and ANZ reviews
- Stay informed about emerging technologies, platforms and trends including from external and parallel industries and bring appropriate advancements and ideas into internal consideration to be a leader in Technology and Tools
- Evaluate and implement tools that enhance customer interactions and streamline processes

**Key Competencies & Selection Criteria**:

- Qualifications:_
- Bachelor’s degree in Marketing, Business, or related field
- Minimum 2 years of experience in omnichannel marketing
- Strong understanding of digital marketing and customer journey mapping
- Excellent leadership, communication, and project management skills
- Stakeholder management
- High learning agility and attention to detail
- Ability to manage competing priorities
- Ability to proactively identify problems and propose solutions to solve them
- Prior Knowledge or Experience:_
- Ominchannel marketing experience
- Understanding and experience of strategic planning (customer insights, patient journey, segmentation, positioning, branding, messaging, results monitoring)
- Cross-functional partnering capabilities
- Demonstrated strengths in business acumen
- Clear understanding of the promotional rules of engagement and how we communicate with our customers

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

WeAreLilly

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