Customer Lifecycle Marketing Manager
6 months ago
Amazing Global Entertainment Brand | Huge Growth Phase
- Macquarie Park Office + WFH | WHV Holders Welcome | Excellent Culture
- Initial 3 Month Contract | $120 - $150K B+S | ASAP Start
- **Amazing Global Entertainment Brand | Huge Growth Phase**:
- **Macquarie Park Office + WFH | WHV Holders Welcome | Excellent Culture**:
- **Initial 3 Month Contract | $120 - $150K B+S | ASAP Start**
**Responsibilities**
- Lead end-to-end delivery of customer marketing campaigns from ideation, execution, and campaign analysis
- Lead the transition and implementation of engagement A.I. and personalisation capabilities. Collaborate and work closely with internal and external partners to ensure key execution components are planned, delivered and operationalised
- Accountable for continual refinement and optimisation of engagement A.I. and personalisation capabilities
- Improve core business metrics of trial conversion, reactivation, retention and cross-sell through the planning and execution of targeted and personalised customer marketing tactics
- Confidently use data to drive insights and analytics, and shape recommendations for future strategy and testing programs
- Work in partnership with marketing teams as the customer management SME, developing campaigns and new content launches
- Manage and coach junior team members, delegating and overseeing tasks ensuring high productivity and engagement
**Skills**
- 5+ years’ experience in a B2C marketing management role
- Strong stakeholder management skills with the ability to collaborate and develop strong relationships with a variety of stakeholders
- Analytical and problem-solving skills with an understanding of data and testing requirements
- Understanding of business needs and drivers of performance
- Experience working with Martech tools and omnichannel CRM programs
- Superb written and oral communication skills
- Proven track record of successful management and program delivery
**How to Apply
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