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Senior Marketing Director for Omnichannel Growth

1 month ago

Sydney, New South Wales, Australia Brand Collective Full time
About Shoes & Sox

Shoes & Sox is Australia's leading children's footwear retailer, dedicated to providing healthy walking experiences for kids from birth to adolescence. Our mission is to offer shoes that perfectly fit their feet, personality, and adventures.

We pride ourselves on being a go-to source for parents seeking peace of mind in shoe fitting. This foundation of trust defines our brand as a reliable partner in nurturing kids' development, from their first steps to their final school shoes.

About Brand Collective

Brand Collective is a prominent apparel, footwear & sport group operating across 300+ stores with over 3,000 team members, an online business, and an extensive wholesale network. Our portfolio features iconic heritage brands, timeless contemporary styles, street culture, considered craftsmanship, private labels, and international luxury fashion brands.

The Opportunity

We are seeking an experienced marketing generalist to lead our omnichannel marketing activity. Reporting directly to Brand Collective's Group Marketing Centre of Excellence and partnering closely with the Shoes & Sox General Manager, you will drive growth for Australia's largest kids' shoe retailer. Your key responsibilities include developing and executing a strategic annual marketing plan, overseeing omnichannel campaigns, managing content and brand presence, analyzing performance, and fostering cross-functional collaboration.

Your success will be measured by your ability to enhance brand awareness, engagement, and conversion while achieving business objectives. As part of this role, you will work closely with Retail, Digital, VM, Creative Graphics, and other functional partners to ensure consistent brand messaging across all customer touchpoints.

You will also be responsible for budget management, team leadership, stakeholder management, industry insight, and championing brand consistency.

This is an exciting opportunity to join a dynamic company undergoing significant growth and innovation. Based in Sydney (Alexandria office), you will have the chance to work with a talented team and contribute to shaping the future of Shoes & Sox.

Key Skills and Qualifications
  • A minimum of five years' experience in a similar role
  • Prior experience in omnichannel retail marketing is essential
  • Tertiary qualifications in marketing, communications, or business
  • Proven commercial acumen, analytical findings, and measurable success from previous initiatives
  • Cross-functional experience, stakeholder management, and project management skills
  • Excellent communication and visual skills, proficiency in Microsoft Office, particularly Excel
  • Highly organized with a proven track record of juggling multiple projects and stakeholders
Benefits
  • Generous discounts across Brand Collective's stable of brands, including Reebok, Elka Collective, Yarra Trail, Superdry, Clarks, Review, Hush Puppies, and more
  • Pet-friendly workspace
  • Invitations to sample sales
  • Paid parental leave, volunteer leave, purchased leave program
  • Novated Leasing
  • Generous service awards
  • Employee Assistance Program with free access to Mental Health Professionals