Marketing Director: Omnichannel Retail Leader

3 hours ago

Sydney, New South Wales, Australia Brand Collective Full time
Job Description:

We are seeking an experienced Marketing Director to lead our omnichannel retail marketing efforts, driving growth and brand awareness for Australia's largest kids shoe retailer. Reporting directly to the Group Marketing Centre of Excellence, you will work closely with the Shoes & Sox GM and cross-functional teams to develop and execute a strategic annual marketing plan.

Main Responsibilities:
  • Integrated Marketing Calendar & Go-to-Market Plan: Develop and execute a strategic annual marketing plan that enhances brand awareness, engagement, and conversion while achieving business objectives.
  • Omnichannel Campaigns: Lead the planning and execution of omni-channel marketing campaigns, including digital marketing, Loyalty, social media, influencer marketing, in-store marketing, local area marketing, paid digital and traditional media.
  • Content & Brand Presence Management: Optimize the brand's presence through effective planning, briefing, and deployment of creative content across all digital, social, and physical channels.
  • Cross-Functional Collaboration: Work closely with other brand and group functional partners to deliver brand campaigns and experiences against the marketing calendar.

About the Role:The ideal candidate will have a minimum of five years' experience in a similar role, previous experience in omnichannel retail marketing is essential, and tertiary qualifications in marketing, communications, or business are preferred. You will possess a clear understanding of brand and a creative eye, as well as proven commercial acumen and excellent communication and visual skills.

Benefits:
  • Generous discounts for you and your family across Brand Collective's stable of brands
  • Pet-friendly workspace
  • Invitations to sample sales
  • Paid parental leave, volunteer leave, purchased leave program
  • Novated Leasing
  • Generous service awards
  • Employee Assistance Program with free access to Mental Health Professionals

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