Account Manager B2B

6 months ago

Melbourne, Australia Michelin Full time

Account Manager B2B

KEY EXPECTED ACHIEVEMENTS

Account Management
- Gathers information from the customer to understand their needs and detailed requirements.
- Oversees monitoring of relationships including lessons learned and appropriate feedback (close the loop).
- Develops/generates new leads by monitoring trends, conducting research, identifying opportunities, cold calling and making appointments.
- Educates and develops rapport with internal and external customers, promoting partnerships, seeking feedback and proactively addressing customer needs and requests.
- Expands customer buying centers and use cases, while leading the customer account planning cycle and ensuring that all customer needs and expectations are met.
- Develops communication and training programs to inform sales and marketing teams of new product launches and changes in organizational strategy.
- Develops processes and procedures to optimize account management efforts and ensure sales goals are achieved.

Opportunity Management
- Develops sales action plans for targeting leads, converting them into sales.
- Manages own territory by allocating time and resources.
- Develops and maintains mid-term territory plans.
- Gathers and disseminates competitor market intelligence.
- Maintains and updates customer target list.
- Participates in strategic lead generation and development of target markets.
- Identifies new, profitable business potential in specific markets.
- Monitors partnership arrangements to ensure that the objectives of the partnership remain on target.
- Influences various partnerships to meet multiple goals.
- Analyzes complex information, identifies patterns and implications; understands that the root cause of an issue may initially appear to be unrelated to the issue.

Product, Service & Industry Knowledge
- Pitches own organization against competition in generic terms.
- Identifies related industries that may have an impact on own industry
- Matches product knowledge to the implicit needs of the customer.
- Troubleshoots product related problems.

Negotiating
- Reaches mutually acceptable solutions in straightforward, formal negotiations with internal or external stakeholders (e.g., negotiates with external contractors on straightforward service delivery; negotiates with other departments on cost sharing).
- Selects an approach to negotiation based on an understanding of each party’s interests and priorities.

Customer Value Management
- Develops and executes channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
- Works with sales strategy and planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against organization’s objectives.
- Identifies business opportunities based on knowledge of clients, markets, products and services.
- Coordinates planning activities with other functions and stakeholders within the organization.

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