Marketing Lead

5 months ago

Melbourne, Australia McMillan Shakespeare Group Full time

Marketing Lead - B2B

A subsidiary of the ASX-listed McMillan Shakespeare Limited, Interleasing helps companies across a range of sectors in Australia and New Zealand maximise the value of their asset (cars, heavy vehicles and machinery) through tailored fleet and commercial asset/finance solutions.

With more than 40 years' experience, our services include fleet finance (cars mostly), vehicle sourcing, and fleet management (all that comes with maintaining a vehicle) or heavy vehicle or machinery.

Interleasing is run by people who care about the work they do and are committed to driving what's possible so that their clients achieve their goals in line with our company values.

This well-established role sits in the B2B inhouse marketing team that looks after multiple brands within the financial services industry. This role is responsible for one line of business/brand and is ideal for a marketer who thrives on variety, accountability, a fast pace, has a high attention to detail, is highly process and outcome driven and has a sharp and balanced customer/client and commercial focus.

If you are an experienced B2B marketer who is passionate about making a tangible impact in market and with internal stakeholders and has a continuous improvement lens coupled with the ability to adapt with ease to a rapidly changing internal and external environment, this role will be ideal to help progress your marketing career.

You will be a key contributor to the strategic planning and responsible for the execution of B2B activity that spans acquisition and retention activities.

**Key Responsibilities**:

- Assist to develop the marketing strategy for the Interleasing Business, including target setting and the execution of a marketing program and campaign calendar of activities in line with commercial objectives.
- Develop, execute and maintain program and campaign plans on time and budget.
- Manage, coordinate and create digital assets to support B2B marketing activities, communications and campaigns/programs.
- Ensure seamless delivery and launch of projects and products as required by looking after all aspects of project delivery, from defining requirements, prioritisation, briefing, stakeholder engagement and planning timelines to completion and ROI reporting.
- Deliver insightful, actionable, data-based post implementation reviews.
- Liaise with internal and external designers and copywriters on the delivery of various projects.
- Partner with external agencies to develop compelling content, creative and media campaigns across all channels.
- Manage, coordinate and oversee the production of developments and enhancements to the Interleasing websites.
- Liaise with internal and external development teams and squads to ensure timely delivery of website projects and enhancements/optimisations, including where relevant, drive the effective use of digital and website optimisation tools.
- Effectively engage internal stakeholders throughout the planning and activity process.
- Manage the administration of the Asset Management B2B marketing budget.
- Manage compliance and approval sign offs.

**What we can offer you**:

- Our strong people-first culture
- Flexible/hybrid working to enhance your work/life balance
- Novated lease benefits and discounts
- 12 weeks Paid Parental leave and access to our Parents Portal
- Exempt Employee Share Plan
- Paid Income Protection Insurance under MMSG default Super plan
- Access to a broad range of learning and development programs
- Career break and volunteering leave
- Access to Employee Assistance Program and annual Flu vaccination
- Lifestyle Rewards program

As an employer who embraces Diversity, Equity & Inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.

Job ID R6793

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