CRM Manager

2 weeks ago

Sydney, Australia Kindred Group Full time

Role Description:
**Responsibilities**:

- Assist with the planning and execution of the Australian campaign and promotions roadmap across the calendar year with a primary focus on flagship events and sports.
- Support the implementation and analysis of automated customer lifecycle campaigns (covering customer acquisition, onboarding, retention & reactivation).
- Have an intermediate understanding of project management, to specifically drive a shift in our existing marketing tech-stack to enable a new way of working using new technology and establishing efficient and optimal workflows.
- Analyse customer patterns and behaviour to drive commercial decisions, including collaboration with both central and local marketing intelligence teams.
- Interpreting current and future trends within the market.
- Occasionally support the creative briefing and copywriting processes with multiple team members.
- Manage and optimise on-site assets with relevant promotions and content via our in-house CMS (content management system).
- The role may require occasional Saturday shifts supporting general marketing administration (i.e., reactive campaign execution and social media engagement initiatives) along with assisting Customer Support escalations and inquiries.
- The role will require occasional evening calls with European colleagues.

Skills, Knowledge, and Experience:

- 3+ years of experience in data-driven direct marketing (or CRM) through agency and/or client-side roles, having held responsibility for the implementation and execution of direct marketing/CRM campaigns.
- Planning, scheduling, and analytical abilities as well as strong numeracy skills.
- Intermediate understanding of marketing tech/architecture (campaign execution, CDP/audience management and content management systems).
- An intermediate level of project management is highly desirable, but not required.
- A keen interest in Australian Sports and Racing. Any experience within the sports/racing or wagering industry is highly desirable, but not required.
- Bachelor's degree, preferably in Business and/or Marketing, is desirable but not essential.
- Excellent writing, communication, and presentation skills with strong attention-to-detail.
- Fluency in English is essential.
- Ability to innovate and continually optimize existing manual and automated campaigns.
- Interpersonal and organisational skills will be essential to the role.

**Benefits**:

- We are in a fantastic new office near Barangaroo, close to Wynyard station.
- Our office has a sports hub, if you want to challenge a mate to a game of table tennis or darts.
- Fancy a good cup of coffee? We have an in-house barista to get you that perfect cup
- Many social events to take part in (Melbourne Cup is just one of them).
- Great work life balance and flexibility.
- A continued commitment to employee development.
- Employee share program.
- Life insurance and income protection plans.
- Wellness benefits.
- Novated lease.

NEXT STEPS:
This is a permanent full-time role with a hybrid workplace policy.

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