CRM Manager

2 weeks ago

Sydney, Australia King Living Full time

An opportunity to lead, drive and execute the CRM strategy.
- Established innovative Australian brand with huge growth potential.
- Collaborative & inclusive working environment based in our Support Office

Since 1977,
**King Living** has pioneered quality Australian design, continually pushing the boundaries of what furniture can achieve. Designed to adapt to our changing lives and last for generations, our furniture marries the power of innovation with traditional handcrafted methods.

**King Living** has expanded from a homegrown business into a global brand. A family owned and run Australian company headquartered from our Support Centre in Sydney, our Showrooms and manufacturing centres span Australia, New Zealand, United Kingdom, Canada, Singapore, Malaysia, China, and Thailand.

At
**King Living**, we are dedicated to creating simplicity and balance in both our living spaces and our work environment. We take pride in our past accomplishments and are thrilled by the possibilities of the future.

**The Opportunity**

***

**The Role**:

- A newly created opportunity to own the CRM for King Living
- Define King Living's global digital ecosystem strategy for digital and CRM platforms.
- Optimise lead management and first party data for the online customer journey.
- Develop and execute customer lifecycle and trigger-based contact strategies.
- Drive membership acquisition across all markets
- Set, monitor and review metrics and post-campaign analysis to optimise campaigns.
- Collaborate with our content team to develop engaging content aligned with the business outcomes.
- Manage the briefing process to ensure campaigns are delivered on time and on brief.
- Continuously analyse customer insights to drive ROI, customer database health, and purchasing behaviours
- Own delivery, optimisations and reporting of all automated campaigns.
- Define briefs, rules, data/tech requirements, system integrations, and procedures for CRM health.
- Collaborate with marketing, retail, eCommerce, IT and our CX teams for digital roadmap.
- Manage relationships with our 3rd party vendors and agencies.

**About You**:

- Bachelor’s degree in marketing, business, or a related field
- 7+ years of experience in CRM and digital marketing
- Proven track record of developing and implementing successful CRM programs (experience in Emarsys is preferred)
- Passion for the end-to-end customer journey and using data to eliminate roadblocks and identify opportunities
- Experience in data management and analytics
- Strong analytical and problem-solving skills
- Ability to think commercially, strategically and tactically
- Excellent communication and collaboration skills
- Experience in the retail or furniture industry is highly desirable.

**King Living Benefits and Our Offer to You**
- Career development and ongoing product training
- Supportive and friendly team environment with a true family feel
- Generous employee, family, and friends ‘product discounts
- Discounted health insurance, retail brands and vouchers
- Paid Parental leave.
- Australian owned company with a growing global footprint
- EAP to support your ongoing health and wellbeing.
- King Living is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity or parental status._
- To be considered for this role you must be an Australian Citizen or Permanent Resident with full working rights to work and live in Australia._

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