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CRM Manager

3 months ago

Sydney, New South Wales, Australia NSW Government -Department of Customer Service Full time

Customer Relationship Marketing (CRM) Manager, Temporary role for 12 months, Sydney location
Are you a CRM Manager looking for an exciting opportunity working on some of the most important programs and campaigns in NSW?

We're looking for a dedicated, dynamic, passionate and agile leader to guide a team of highly skilled CRM specialists.


The Customer Marketing team within the Department of Customer Service (DCS) is responsible for delivering consumer and business customers with information required to access services, products, and critical information.

The work we deliver is diverse and purposeful. On any given day, the communication we provide can positively impact millions of lives.

The CRM Manager is responsible for helping change the way the government delivers communications to customers. We deliver fast turn around eDMs, SMS and push notifications as well as highly strategic, planned communications. With a database of 5m+ we deliver both mass market and highly targeted communications.

We work on some of the most fulfilling, interesting and important programs impacting the citizens of NSW. We're a highly collaborative team who works across government to get the best outcome for our customers.

Some of the projects we have contributed to:

  • Cost of Living/Savings Finder campaign.
  • COVID business campaign.
  • The Service NSW app.
  • Service NSW for Business.
  • Launching an extensive range of digital services such as the NSW Digital Driver Licence.
  • Promoting financial support programs for citizens such as Dine & Discover NSW Vouchers, Parents NSW Vouchers, Active and Creative Kids.
  • Grants and savings for NSW businesses affected by crises such as COVID19, bushfires and floods.


The team is highly collaborative and looking for a strategic thinker who can contribute innovative ideas and ways of working, bringing fresh eyes and a dynamic approach.


To be successful in this role you will demonstrate:

  • Extensive experience in leading CRM teams and communications.
  • The ability to inspire and drive results.
  • Exceptional communication skills with both internal and external parties.
  • High level attention to detail, organisation, and prioritisation in the way you work.
  • Proactive and creative approach to your work.
  • Agile ways of working.
  • An inclusive, supportive and inspiring approach to leading your team.
  • Understanding of cyber security and privacy guidelines.
  • Reporting and analysis competency
  • Understanding of working with data for segmentation, analysis and reporting.

What we need from you:

Salary Clerk Grade 11/12, with the base salary for this role starting at $134,411 base plus superannuation

Closing Date:26th June am)

Working at Department of Customer Service


The Department of Customer Service (DCS) is a great place to work Our values of accountability, trust, service, and integrity drive our initiatives and culture.

We support innovative programs in areas as broad as digital government, consumer protection and major public works.

We are an inclusive organisation that celebrates diversity and flexible work practices and believe our people are our greatest asset.

Visit our Careers site to find out what it means to work for us.

You Belong Here
We are committed to diversity, inclusion, and new ways of working.

We have 8 million+ reasons to care and want our employees to represent the communities that we serve.

You can view our full diversity and inclusion statement here.

For more information, please visit
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