Publisher Sales Director
1 month ago
GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.
To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers
The Publisher Sales Director - APAC will drive success for the Publisher Development team and GumGum’s publishers in the SEA & Australia region. Serving as the senior most supply expert for the APAC region, the leader in this role will cultivate C-Suite publisher relationships and leverage metrics to drive the publisher acquisition process with operational rigor. This role will generate lucrative business model opportunities by deepening premium supply partnerships, identifying new revenue trends and leveraging a thorough understanding of our industry by attending in-person local events and conferences. This role will work very closely with the regional Head of (Demand) Sales and other leaders to understand bespoke customer needs on a regular basis and tactfully build towards delivering on those needs with a client-first mentality.
We are looking for a strong individual contributor who is open to potentially building a small regional team over time. They will at least work alongside and mentor the existing and building PubDev team within JAPAC. They are also responsible for collaborating with other regional PubDev leaders within the organization to share best practices and ensure a holistic approach for global publishers.
Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.
#li-hybrid
What You'll Achieve
Publisher Pipeline Development Pitch to senior-level decision-makers and close new supply partnerships.Nurture a pipeline of premium publishers to meet revenue goals.Manage strategic channel partnerships and assess new market opportunities.Streamline processes to accelerate sales growth.Shape the portfolio to meet sales targets in publisher quality and targeting. Publisher Account Leadership Maximize the value of existing partnerships, including restructuring deals or terminating underperforming alliances.Lead GumGum’s positioning with key digital media publishers.Collaborate with teams to ensure quality inventory and operational excellence.Engage with publishers to understand their needs and leverage insights and technology. Supply Strategy & Management Develop and execute growth strategies with PubDev leadership.Create regional business plans, including account targets and quotas.Analyze and present inventory data, collaborating to grow monetization.Lead inventory management and recommend annual plans for publisher development. Publisher Development Operations Standardize and implement global supply tactics and tools.Refine playbooks, tools, and methods to ensure consistency in sales presentations and materials. Supply Reporting & Analytics Forecast, track, and measure sales KPIs using CRM tools, reporting to the executive team. Voice of the Publishers Advocate for publishers in feature development and product planning. Industry Leadership Participate in industry events, webinars, and forums to build partnerships and stay informed on emerging technologies.
Skills You'll Bring
Bachelor’s degree required; MBA or equivalent experience preferred. 8+ years in ad tech, with 7+ years in business development/sales. Proven experience in sourcing and securing partnerships, particularly in business development. Expertise in complex, multi-faceted ad tech products and supporting technologies. Strong industry network and consistent track record of meeting/exceeding business targets. Deep knowledge of the digital advertising ecosystem, programmatic media buying/selling, and emerging trends. Ability to provide leadership with insights on trends, performance, and strategy. Proficient in PowerPoint, Excel, Salesforce, and Google Drive. Strong communication, presentation, closing, and negotiation skills. Ability to work cross-departmentally and lead strategic conversations. Strong analytical, reporting, and time management skills. Entrepreneurial, creative problem solver with a growth mindset. Willingness to travel within the APAC region. Based in Sydney, Australia, or Singapore.What We Offer
Learn about our benefits & perks package at gumgum.com/benefits. If you'd like additional information, your recruiter can share more specifics during the hiring process
Awards
Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9 Ad Exchanger Programmatic Power Player 2022 and 2021 CTO Hero Award of OTT.X 2023 Digiday Media Awards Europe finalist 2022 and 2021 Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category The Drum Award Digital Advertising: Game-changing Technology for Domino's case studyGumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO
Learn more about our DEIB programming at gumgum.com/deib
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