Publisher Acquisition Specialist

1 week ago

Sydney, Australia Rakuten Full time

Job Description:
The Global Publisher group exists to discover, recruit, onboard and develop, performance partnership opportunities, to match advertiser side needs, with the goal of increasing overall performance for our key clients. Our objectives as a group are to diversify and grow, our Global network across emerging Geography, Vertical and by Publisher Types; and to win and retain key global/local accounts. The focus for this role will be in the APAC regions, with markets like Australia and New Zealand.

Based in Sydney Australia, the Publisher Acquisition Specialist is a full-time position that will play a pivotal role in recruiting the publisher network, both in depth and breadth of publishers with a focus on a region, vertical or key client projects. The role plays an important part in contributing to client satisfaction and the achievement of Publisher and Rakuten Marketing revenue goals.

KEY RESPONSIBILITIES- Conduct online research and networking to find, develop and manage own sales pipeline, supported by Manager, Publisher Partnership and key commercial stakeholders- Identify and pro-actively meet and recruit relevant publishers based on market / vertical / client needs- Represent the Rakuten Affiliate Network in market to educate key publishers on the use of affiliate marketing with the aim of recruiting them to the network- Increase the awareness of the Rakuten brand by always positively representing the company in every call- Design suitable strategies to develop the use of affiliate marketing activities to empower the growth of publishers with diverse business model-
- Responsible for welcome materials (guides, tutorials)- Attend industry events- Provide account onboarding and activation support to a set portfolio of publishers- Run reports and provide bespoke analysis to ensure visibility on campaign performance- Provide visibility for publishers in internal forums to maximize new partnership approval- Acts as ‘inside sales’ for partner, to help advocate and educate Rakuten Advertising commercial teams (Sales and Client Services), across all global networks- Work towards a quota and potential revenue target to meet revenue goals for set portfolio- Learn high level capabilities of our proprietary software and educate publishers to increase adoption- Support the APAC team in internal and external communications regarding cross functional initiatives & network updates- Remain ahead of industry trends and development by reading industry news and networking to act as an expert in discussion with publishers

MINIMUM REQUIREMENTS (Knowledge, Skills, Abilities)- Minimum 1-year experience in digital marketing, publisher landscape and/or affiliate marketing- Bachelor's degree, internship experience preferred- Excellent English (must)- Hands-on approach with can-do attitude; problem solving; resourceful; ensure constructive accountability for actions; decisive; adaptable- Ability to work cross-functionally with client services organisation, to support client needs whilst aligning to publisher group KPI’s

QUALIFICATION REQUIREMENTS

Technical /functional expertise- Solid proficiency with Excel for client-ready reports and presentations.- Ability and willingness to learn publisher integration tools and products- Good working knowledge of Outlook, Microsoft PPT and Excel (data pivoting)- Salesforce experience to record and track or CRM (ideal)

Personal Effectiveness- Highly organised, excellent communication skills and telephone manner- Proven track record of execution and achieving personal targets- Good problem-solving capabilities, always looking to improve- Strong written and oral communication skills, plus strong presentation skills- Takes ownership and accountability of own initiatives and portfolio, often working autonomously, but coached by senior team members- Manage professional relationships and follow up with prospects in a timely manner- Punctual and reliable and willingness to learn

Results Focused- Ability to discover leads- High level of attention to detail- Developing, maintaining and extending relationships- Excellent understanding of partners business potential to help increase cross-network performance (local and global development)- Setting, meeting and exceeding partner goals/KPIS, with ability to report on metrics- Contribute to team success and atmosphere

Teamwork- Partners with Regional Publisher Team leader, to recommend improvements and efficiencies, for increasing number of partnerships.- Ability to work cross-functionally with client services organization, to support client needs whilst aligning to developing publisher KPI’s- Work collaboratively and cross-regionally with wider Publisher team for learnings and knowledge sharing- Submit tracking and reports to management as required- Proven team player with good interpersonal skills

FTE

Sydney, Australia

AUD 75,000 - 85,000 annually

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