Publisher Acquisition Specialist

6 months ago

Sydney, Australia Rekuten Global Full time

Job Description:
Rakuten Marketing Australia Pty Ltd is currently in search of an experienced Publisher Acquisition Specialist to join our Sydney office. This role will focus on the APAC regions, particularly in the Australian market.

Based in Sydney Australia, the Publisher Acquisition Specialist is a full-time position that will play a pivotal role in recruiting the publisher network, both in depth and breadth of publishers with a focus on a region, vertical or key client projects. The role plays an important part in contributing to client satisfaction and the achievement of Publisher and Rakuten Marketing revenue goals.

KEY RESPONSIBILITIES- Conducting thorough research to assess potential demand and market characteristics for new goods and services and gathering and analyzing data along with other statistical information- Examining data on consumer patterns and preferences, interpreting current and future trends in consumer behavior, and providing insightful forecasts- Executing online investigation and networking to find, develop and manage own sales pipeline, supported by Manager, Publisher Partnership and key commercial stakeholders- Identifying and pro-actively meeting and recruiting relevant publishers based on market / vertical / client needs- Representing the Rakuten Affiliate Network in market to educate key publishers on the use of affiliate marketing with the aim of recruiting them to the network- Increasing the awareness of the Rakuten brand by always positively representing the company in every call- Designing suitable strategies to develop the use of affiliate marketing activities to empower the growth of publishers with diverse business model-
- Being responsible for welcome materials (guides, tutorials)- Attending industry events- Providing account onboarding and activation support to a set portfolio of publishers- Running reports and providing bespoke analysis to ensure visibility on campaign performance- Provide visibility for publishers in internal forums to maximize new partnership approval- Acting as an ‘inside sales’ for partner, to help advocate and educate Rakuten Advertising commercial teams (Sales and Client Services), across all global networks- Working towards a quota and potential revenue target to meet revenue goals for set portfolio- Learning high level capabilities of our proprietary software and educating publishers to increase adoption- Supporting the APAC team in internal and external communications regarding cross functional initiatives & network updates- Remaining ahead of industry trends and development by reading industry news and networking to act as an expert in discussion with publishers

MINIMUM REQUIREMENTS (Knowledge, Skills, Abilities)- Minimum of 2 years relevant experience in digital marketing, publisher landscape and/or affiliate marketing- Bachelor's degree, internship experience preferred- Excellent English (must)- Hands-on approach with can-do attitude; problem solving; resourceful; ensure constructive accountability for actions; decisive; adaptable- Ability to work cross-functionally with client services organisation, to support client needs whilst aligning to publisher group KPI’s

QUALIFICATION REQUIREMENTS

Technical /functional expertise- Solid proficiency with Excel for client-ready reports and presentations.- Ability and willingness to learn publisher integration tools and products- Good working knowledge of Outlook, Microsoft PPT and Excel (data pivoting)- Salesforce experience to record and track or CRM (ideal)

Personal Effectiveness- Highly organised, excellent communication skills and telephone manner- Proven track record of execution and achieving personal targets- Good problem-solving capabilities, always looking to improve- Strong written and oral communication skills, plus strong presentation skills- Takes ownership and accountability of own initiatives and portfolio, often working autonomously, but coached by senior team members- Manage professional relationships and follow up with prospects in a timely manner- Punctual and reliable and willingness to learn

Results Focused- Ability to discover leads- High level of attention to detail- Developing, maintaining and extending relationships- Excellent understanding of partners business potential to help increase cross-network performance (local and global development)- Setting, meeting and exceeding partner goals/KPIS, with ability to report on metrics- Contribute to team success and atmosphere

Teamwork- Partners with Regional Publisher Team leader, to recommend improvements and efficiencies, for increasing number of partnerships.- Ability to work cross-functionally with client services organization, to support client needs whilst aligning to developing publisher KPI’s- Work collaboratively and cross-regionally with wider Publisher team for learnings and knowledge sharing- Submit tracking and reports to management as required- Proven team player with good interpersonal skills

FT

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