PPC Specialist

2 weeks ago

Melbourne, Victoria, Australia Rich Harvest Digital Pty Ltd Full time $80,000 - $100,000 per year
Immediate Start - About this role

Join Rich Harvest Digital as a Google Ads Specialist (full time). You'll plan, build, and optimise high-performing Google Ads campaigns across a diverse client portfolio. You'll own strategy and execution end-to-end — market research, ad copy, conversion tracking, optimisation, and clear, actionable reporting — continually pushing the boundaries to improve results.

Duties and responsibilities
  • Develop tailored lead generation and e-commerce strategies across Search, PMax and Shopping.
  • Conduct in-depth market, competitor, and keyword research (including intent mapping & negatives).
  • Write engaging, on-brand ad copy that converts.
  • Set up conversion tracking via Google Tag Manager and GA4; ensure data quality.
  • Analyse performance, identify gaps, and execute data-driven optimisations to improve ROI.
  • Build clear monthly reports and action plans; communicate insights to stakeholders.
  • Proactively test new ideas, creative angles, and bidding/segment strategies to unlock growth.

Benefits
  • Competitive salary: $80,000–$100,000 + super (commensurate with experience).
  • Flexibility: Remote-first with flexible hours; hybrid option for Melbourne-based staff.
  • Career growth: Ongoing training and exposure to advanced strategies & processes.
  • Impact: Boutique team where your work directly influences client results through industry-leading practices.
  • Tooling & ops: Work with industry-leading platforms, processes, and reporting frameworks.
  • Culture: Supportive, collaborative, and excellence-driven —APAC Search Awards finalist calibre.

Experience and qualifications
Must-have
  • 3+ years managing Google Ads (agency experience highly regarded).
  • Proven results across lead generation and e-commerce industries.
  • Advanced proficiency in Google Ads & Merchant Center.
  • Strong keyword strategy, audience planning, and budget management.
  • Conversion tracking implementation (GTM + GA4).
  • Copywriting skills for high-performing ads.
  • Analytical ability: turning complex data into clear actions that lift ROI.
  • Google Sheets (advanced) for analysis, automation and reporting.
  • Excellent written & verbal communication.
  • Positive and can-do attitude.
Nice to have
  • Looker Studio reporting dashboards.
  • Experience with AI tools to enhance workflow and performance.
  • Experience with other digital channels (e.g. Meta Ads).
  • Experience with SEO.
  • Conversion Rate Optimisation (CRO) experience.

About Rich Harvest Digital

Rich Harvest Digital is a Melbourne-based, Australian-owned Google Ads consultancy focused on delivering measurable profit—not vanity metrics. We combine a data-driven mindset with creative execution to help clients across multiple industries grow with precision. We're a boutique, collaborative team and proud APAC Search Awards finalists.


How to apply

If you are passionate about Google Ads and meet the requirements above, we want to hear from you Please send your resume and a cover letter highlighting your experience and achievements to

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